Summary
Overview
Work History
Education
Skills
Accomplishments
NAME, IMAGE & LIKENESS (NIL) EXPERIENCE
SPORTS OPERATIONS & COACHING EXPERIENCE
SPORTS MARKETING & EVENT MANAGEMENT
LEADERSHIP & COMMUNITY ENGAGEMENT
Timeline
Generic

Emily Lampela

Kalamazoo

Summary

NCAA Division I softball student-athlete pursuing a Bachelor of Science in Sports Management with a Business minor. Experienced in athletic operations, coaching, event management, sports marketing, sponsorship activation, NIL partnerships, customer service, and educational content development. Proven leader with experience coordinating athletic events, developing marketing materials, managing brand partnerships, and mentoring athletes.

Overview

2027
2027
years of professional experience

Work History

Coordinator

High School Athletic Media & Game Day Operations
Alexandria, VA
2022 - 2023
  • Created game-day graphics and promotional content.
  • Supported athletic event planning and game-day operations.
  • Worked with coaches, athletes, and administrators to increase engagement and improve event execution.

Educational Content Development Assistant

Remote
  • Design presentations, learner guides, and educational materials.
  • Utilize PowerPoint, Canva, and Adobe Creative Suite.

Softball Coach

The St. James
Alexandria, VA
01.2023 - Current
  • Coach youth athletes in softball fundamentals and game strategy.
  • Mentor athletes and foster confidence, teamwork, and sportsmanship.

Hitting House Concierge & Facility Operations Assistant

The St. James
Alexandria, VA
01.2023 - Current
  • Coordinate facility schedules and support daily operations.
  • Assist athletes and coaches while maintaining a professional training environment.

Sales & Operations Associate

Crossroads Estate Sales
Maryland
2021 - 2021
  • Assist with event setup, merchandising, logistics, and customer service.
  • Support successful sales events through strong communication and problem solving.

Retail & Hospitality Associate

Journey's End
06.2025 - 08.2025
  • Support retail and restaurant operations.
  • Deliver excellent customer service and maintain operational readiness.

Education

B.S. - Sports Management, Business

Western Michigan University
05-2027

Bachelor of Science -

George Mason University
01-2025

Skills

  • Sports Operations
  • Event Management
  • Sports Marketing
  • Coaching
  • Athlete Development
  • NIL Marketing
  • Customer Service
  • Canva
  • Adobe Creative Suite
  • Microsoft Office
  • PowerPoint Design
  • Social Media Management
  • Graphic Design
  • Leadership
  • Communication
  • Public Speaking
  • Scheduling & Coordination

Accomplishments

  • 102 collegiate games played with 99 career starts.
  • 58 career hits, 17 doubles, 4 home runs, 34 RBIs, 35 runs scored, and 9 stolen bases.
  • Tied team lead in doubles during sophomore season.
  • First Team All-Region (2022, 2023).
  • Second Team All-State (2022).
  • Ranked #38 nationally in the Class of 2023 by Extra Inning Softball.
  • Hayfield Secondary School MVP (2022, 2023).

NAME, IMAGE & LIKENESS (NIL) EXPERIENCE

  • Partnered with Dr. Scholl's, CVS, GAT Sport, Westnedge Hill Nutrition, and Hollister.
  • Developed branded social media content and fulfilled sponsorship deliverables.
  • Built experience in sponsorship activation, athlete branding, marketing, and partnership management.

SPORTS OPERATIONS & COACHING EXPERIENCE

The St. James – Softball Coach (2023–Present)
• Coach youth athletes in softball fundamentals and game strategy.
• Mentor athletes and foster confidence, teamwork, and sportsmanship.

The St. James – Hitting House Concierge & Facility Operations Assistant (2023–Present)
• Coordinate facility schedules and support daily operations.
• Assist athletes and coaches while maintaining a professional training environment.

SPORTS MARKETING & EVENT MANAGEMENT

High School Athletic Media & Game Day Operations Coordinator
• Created game-day graphics and promotional content.
• Supported athletic event planning and game-day operations.
• Worked with coaches, athletes, and administrators to increase engagement and improve event execution.

LEADERSHIP & COMMUNITY ENGAGEMENT

Volunteer youth softball instructor and camp assistant., Complete 40+ hours of community service annually., Mentor young athletes through camps, clinics, and outreach programs.

Timeline

Retail & Hospitality Associate

Journey's End
06.2025 - 08.2025

Softball Coach

The St. James
01.2023 - Current

Hitting House Concierge & Facility Operations Assistant

The St. James
01.2023 - Current

Coordinator

High School Athletic Media & Game Day Operations
2022 - 2023

Educational Content Development Assistant

Sales & Operations Associate

Crossroads Estate Sales
2021 - 2021

B.S. - Sports Management, Business

Western Michigan University

Bachelor of Science -

George Mason University
Emily Lampela