Emily Lentz
Fort Worth,TX
Summary
Passionate writer and marketing coordinator specializing in science communication, with nearly a decade of experience. Proven ability to create engaging and educational content for a diverse range of clients, prioritizing accuracy while making complex information accessible and interesting. Expertise is rooted in hands-on newsroom experience, over five years as a freelance copywriter and content manager. I most recently served as a marketing associate and education coordinator for an AZA-accredited, non-profit wildlife center, with a mission of bringing more people into nature.
Overview
7
7
years of professional experience
Work History
Marketing Associate
Fossil Rim Wildlife Center
10.2021 - 02.2026
- Developed and distributed marketing materials that aligned with our non-profit message.
- Implemented new blog format that prioritized SEO, searchability and education.
- Managed social media accounts, growing following by 50k on TikTok alone and averaging 10k views a post.
- Wrote, edited, designed and published Fossil Rim's "Views from the Rim," a bi-annual print and digital magazine.
- Created internal and external wayfinding signage that focused on guest convenience and brand cohesion.
- Tracked analytics across platforms and interpreted findings.
- Assisted in fundraising events, community involvement and educational programs when necessary.
- Was promoted from Digital Engagement Coordinator in 2025.
Freelance Marketing and Social Media
Independent Freelance Work
09.2020 - Current
- Create daily social media and website content consistent with client’s brand aesthetic.
- Pitch content ideas.
- Work flexible hours and meet deadlines efficiently.
- Help client write and edit marketing copy.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and maintain up-to-date knowledge on trends.
Freelance Content Creation
Sitefulia
02.2021 - 03.2023
- Created promotional materials such as brochures, social media content, and email campaigns for clients across California.
- Assisted with marketing efforts including showcasing current work online and promoting services and goods available.
- Met regularly with clients and worked on their schedule.
Digital and Print Editor (Student Position)
Vox Magazine
08.2019 - 05.2020
- Pitched and executed stories on a weekly basis.
- Edited articles for clarity, brevity, and adherence to AP style.
- Managed editorial calendar to meet publication deadlines.
- Posted on social accounts and tracked weekly analytics.
- Communicated with team leaders and members
- Conducted fact-checking to uphold journalistic integrity and accuracy in publications.
- Worked efficiently with team to create and publish monthly print editions.
Education
Bachelor's Degree - Journalism, French Language
University of Missouri
Columbia, MO01-2020
Skills
- Strong passion for science communication
- Proficient in Adobe Suite
- Familiarity with AP style for use in copywriting and editing
- Flexible and adaptable
- Audience engagement and social media strategy
- Research and interpretation of technical topics for readers at all levels
- Online data analytics, familiarity with CRM databases
- Interpretive signage creation and implementation
- Creative skills for inception of advertising, outreach and educational materials
Accomplishments
- Author, designer and editor of "Views from the Rim," a bi-annual digital magazine.
- Work featured in Mutual of Omaha's Wild Kingdom, the Association of Zoo's and Aquariums, Texas Monthly and more.
- Oversaw $20,000 wayfinding sign project from design to installation.
- Created interpretive signage and activities for new educational children's center averaging hundred of visitors a week.
Timeline
Marketing Associate
Fossil Rim Wildlife Center
10.2021 - 02.2026
Freelance Content Creation
Sitefulia
02.2021 - 03.2023
Freelance Marketing and Social Media
Independent Freelance Work
09.2020 - Current
Digital and Print Editor (Student Position)
Vox Magazine
08.2019 - 05.2020
Bachelor's Degree - Journalism, French Language
University of Missouri