Emily McMahon
Wheat Ridge,CO
Summary
Dynamic marketing leader with a proven track record excelling in client relationship management and strategic brand planning. Spearheaded campaigns that drove significant growth, enhancing brand visibility and profitability. Adept at cross-functional leadership, I thrive on empowering teams to achieve ambitious goals while delivering innovative solutions that resonate with clients.
Overview
22
22
years of professional experience
Work History
Vice President, Client Services
Razorfish
Seattle, USA
01.2025 - 01.2026
- Enhance client satisfaction by continuously evaluating business needs, addressing every client escalation, and implementing tailored solutions to promote brand growth through strategic campaigns.
- Partner with Publicis Groupe agencies to cultivate new business through strategic program development across various platforms aimed at enhancing client results and profitability within agency portfolio.
- Spearhead annual account planning to drive growth while managing risk assessment for optimal margin alignment with agency targets.
- Empower to take ownership of projects and achieve personal goals.
Group Account Director
Razorfish
Seattle, USA
01.2022 - 01.2025
- Direct internal and cross-agency teams while managing 10-15 clients to strengthen business relationships, achieving 20% year-over-year budget increase.
- Spearhead strategy, development, installation, and business acceptance of digital experiences across Signature and Experience stores that enhance customer experience, deliver unique selling tools, and establish TMobile as an industry leader.
- Spearhead digital experiences for LA Metro and TBCT, encompassing client relationship development, brand evaluation, strategic direction, and creative experience enhancement.
- Act as executive leader on T-Mobile and TBCT accounts, facilitating discussions on strategic client leadership..
Account Director
Breakaway
Denver, USA
01.2021 - 01.2022
- Spearhead strategy for national, year-long retail activation plans supporting Silk brands by briefing vendors, evaluating proposals, and assembling recommended digital and in-store plans for brand teams based on key objectives, historical data, and ROI.
- Lead cross-functional teams across creative, shopper marketing, brand, and external vendors to execute plans based on tactic-specific communication strategies.
- Summarize program recaps by analyzing data and delivering key insights to enhance future campaigns.
- Oversee and guide all Consumer Promotions new hires, including developing and facilitating training sessions on strategy and process, offering insights to enhance successful activation plans.
Sr. Marketing Manager Retail & Events
POPSOCKETS
Boulder, USA
01.2020 - 01.2021
- Executed retail launch strategy of PopCase, featuring a retail plan at Target that attained coveted back-to-school electronics endcap and expanded media spend by $600k.
- Directed cross-functional teams across creative, sales, brand, merchandising, and external agencies to strategically develop and execute 360 marketing campaigns, ensuring top-tier creative and consistent brand messaging.
- Led execution of retail marketing strategies for Target, Walmart, Best Buy, and T-Mobile in both physical and online stores. Sparked innovation at shelf by driving creative development of custom channel programs through insightful analysis. Oversaw management of point-of-purchase materials via partnerships with external vendors.
- Managed comprehensive event planning, focusing on marketing presentation development and product input. Delivered impactful presentations to major retail buying teams such as Target, Walmart, Best Buy, T-Mobile, and AT&T.
Business Manager
THE INTEGER GROUP/TBWA
Lakewood, USA
01.2019 - 01.2020
- Lead retail strategies by collaborating with key retail agencies such as 84.51, Roudel and Walmart Media Group to utilize their capabilities to their highest potential driving successful retail programs.
- Spearheaded launch of Kind Frozen innovations including planning and execution of National and Retail launch strategy resulting in $4.8MM in retail sales in the first six months. Currently, Kind Frozen bars are the #2 brand in $ share and the #1 brand in growth in the total US non-dairy novelty category.
- Key collaborator within the integrated agency model for Kind Frozen, Grocery, and Target including planning sessions and execution of 360 campaigns, management of budgets, and campaign costs.
- Managed team of three direct reports including overseeing projects, ensuring client satisfaction, and mentoring/developing team based on individual career goals.
Owner
BARRE BY EMILY
Chico, USA
01.2015 - 01.2018
- Pioneered barre in Chico by leading the first barre classes in the area. Launched Barre by Emily to market classes, growing fan base by 25% every month during the year of launch.
- Managed social promotion of Barre by Emily including the execution of pop-up events to increase following.
Account Supervisor
THE INTEGER GROUP/TBWA
Lakewood, USA
01.2010 - 01.2015
- Defined strategy and managed holistic campaigns and promotions that spanned across packaging, TV, radio, digital media, direct mail, social media, events, sampling, eCommerce, and print.
- Won Bear Naked instore and social business for the agency by leading the development and launch strategy.
- Olympic partnership lead for Kellogg’s including the development of co-branded retail executions with other Olympic CPG partners: P&G, Coke, and Oroweat, management of sponsored athletes, 24hr launch of Gabby Douglas Kellogg’s Corn Flakes box featured on the Today Show, resulting in 7,800 tweets and reach of over 17MM.
- Managed two direct reports ensuring the team exceeded client goals and expectations as well as mentored co-workers across the agency resulting in internal promotions.
Senior Project Manager
THE INTEGER GROUP/TBWA
Lakewood, USA
01.2006 - 01.2009
- Thrived in a demanding environment while managing the execution and deadlines of over 150 national brand campaigns and regional promotions annually.
Associate Manager, Consumer Marketing
NATIONAL GEOGRAPHIC CHANNEL
Washington, USA
01.2004 - 01.2006
- Acted as liaison between Channel and Society to ensure alignment of the overall company mission.
- Partnered with the in-house creative team and outside media agencies to execute promotional campaigns.
- Managed strategy and execution of the channel’s first Guerilla Marketing Campaign for The Dog Whisperer.
Education
BA - Broadcast Journalism, Spanish
American University
Skills
- Client relationship management
- Strategic planning
- Campaign development
- Financial management
- Business development
- Cross-functional leadership
Hobbies and Interests
- Avid Trail Runner
- Culinary Hobbyist
- Outdoor Enthusiast
Timeline
Vice President, Client Services
Razorfish
01.2025 - 01.2026
Group Account Director
Razorfish
01.2022 - 01.2025
Account Director
Breakaway
01.2021 - 01.2022
Sr. Marketing Manager Retail & Events
POPSOCKETS
01.2020 - 01.2021
Business Manager
THE INTEGER GROUP/TBWA
01.2019 - 01.2020
Owner
BARRE BY EMILY
01.2015 - 01.2018
Account Supervisor
THE INTEGER GROUP/TBWA
01.2010 - 01.2015
Senior Project Manager
THE INTEGER GROUP/TBWA
01.2006 - 01.2009
Associate Manager, Consumer Marketing
NATIONAL GEOGRAPHIC CHANNEL
01.2004 - 01.2006
BA - Broadcast Journalism, Spanish
American University