Emily Rapp
Chicago,IL
Summary
Industrious Marketing Specialist with a decisive and hardworking approach. Demonstrated knowledge of unique content creation, project management, and market research. Organized, dependable, and successful at managing multiple priorities with a positive attitude. Enjoys collaborating with others. Always willing to be a team player to help meet goals and win together.
Overview
6
6
years of professional experience
Work History
Technical Marketing Engineer
Keyence Corp. Of America
05.2021 - Current
- Managed day to day marketing strategies including e-mail campaigns, advertisements, content creation, customer support, data analytics, projects, SEO/SEM, etc.
- Collected and analyzed data to determine KPIs and ROI for detailed justifications of projects, trade shows, and new marketing opportunities
- Assembled reports and presentations to share insights and recommendations with stakeholders and sales team
- Created and updated customized marketing materials to increase product awareness throughout two new product launches
- Communicated new marketing strategies to sales team and gave advice on diverse product technical issues
- Collaborated with sales team to best understand current market landscape/trends and to develop new marketing materials/channels
- Justified, managed, and participated in trade shows to build brand image and relationships with knowledgeable product demonstrations
- Managed five projects over 3 years including Social Media, Chat, Direct Mailers, SEO, and E-Blasts that each resulted in over 100% project achievement
- Continuously grew and attained record-breaking lead quantities
Food Blogger and Photographer
Baking With Lemon
06.2020 - Current
- Performed proactive outreach to form relationships with large and small brands
- Created meaningful content to align with client's brand (videos, images, blog posts, etc)
- Analyzed SEO metrics and market trends to determine best way to create blog content and increase page views
- Managed website and Instagram page to curate brand image and portfolio
Research Assistant
The Dermatology Center
08.2018 - 12.2018
- Collaborated with senior associates to research and write a medical article in anticipation of the topic appearing on the Missouri ballot
- Article published in National Institutes of Health and Missouri Medical Journal, cited by 3+ related papers. Link to article: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6205280/
Education
Bachelor of Science - Chemical Engineering
Missouri University of Science And Technology
Rolla, MOSkills
- Project Management
- Marketing Analytics
- Content Creation
- KPI Identification
- ROI Analysis
- Microsoft Office
Accomplishments
Received corporate award for aligning to company philosophies, demonstrating consistent effort, and improving the efficiency of my division. Received additional award for my collaborative efforts in generating added value and creating a large impact with a project during 2H-2022.
Timeline
Technical Marketing Engineer
Keyence Corp. Of America
05.2021 - Current
Food Blogger and Photographer
Baking With Lemon
06.2020 - Current
Research Assistant
The Dermatology Center
08.2018 - 12.2018
Bachelor of Science - Chemical Engineering
Missouri University of Science And Technology
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