Emily Santiago
Worcester,MA
Summary
Fluent in digital technologies, successful in executing successful digital marketing campaigns across various platforms. Showcased strengths include SEO, utilization of coding platforms, content creation, and data analysis. Demonstrated ability to improve brand visibility and drive customer engagement through creative strategy development and implementation. Committed to stay updated with latest industry trends for optimal results while cultivating and sustaining long-term client relationships in all professional relationships.
Overview
4
4
years of professional experience
Work History
Market Research Intern
Cybertrust America
San Francisco, CA
09.2024 - Current
- Lead marketing research to help aid in client engagement.
- Researched product pricing and supply chains to provide accurate financials to our clients in association with our products.
- Conducted research on current market trends and competitor analysis.
In Store and Digital Analytic Manager
Sweet Jane's Designer Consignment
Worcester, MA
01.2021 - Current
- Oversaw daily operations including: led personnel management, exercised financial stewardship and coordinated all in store activities
- Directed product management, strategizing the selection and merchandising of items tailored to our customer demographic
- Provided analytic support involving social media presence as well as the digital sales platform
Digital Marketing and Market Research Intern
Aurganics Skincare
Durham , NC
05.2024 - 10.2024
- Managed client relationships and partner collaborations within digital platforms
- Researched and analyzed industry trends to optimize our marketing strategies
- Preformed analytical tactics to benefit the efficiency of the online sales as well as social marketing presence
Digital Strategist
AKRA Talent Co.
Worcester, MA
04.2023 - 08.2023
- Responsible for analyzing previous analytics and content to improve the marketing strategy
- Improved marketing efficiency through MS Suite tasks (Word, Powerpoint Excel)
- Assisted in planning of professional relationships with head of company and external brands
Education
Bachelor of Science - Information Science Technology
Syracuse University
Syracuse, NY05-2025
Concentration: Digital Startup + Entrepreneurship
Syracuse University School of Information Studies
Skills
- Campaign Management
- Customer Segmentation
- Inbound Marketing
- Excel
- Python
- RStudio
- Search Engine Optimization
Affiliations
- Competed in the National Hult Prize for Innovation and Startup Companies
- Digital Analytic Lead for Moody Magazine
- A member of Slice Consulting, an on campus Consulting Organization
- A volunteer for Camp Kesem, aiding in the support of children who's parents are battling cancer
Languages
Spanish
Professional
Timeline
Market Research Intern
Cybertrust America
09.2024 - Current
Digital Marketing and Market Research Intern
Aurganics Skincare
05.2024 - 10.2024
Digital Strategist
AKRA Talent Co.
04.2023 - 08.2023
In Store and Digital Analytic Manager
Sweet Jane's Designer Consignment
01.2021 - Current
Bachelor of Science - Information Science Technology
Syracuse University
Concentration: Digital Startup + Entrepreneurship
Syracuse University School of Information Studies
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