Emily Sinnett
Carbondale,IL
Overview
5
5
years of professional experience
1
1
Certification
Work History
Vice President
Saluki AdLab
Carbondale, IL
05.2023 - Current
- Managed team of student employees and volunteers, guiding them in production of creative content for client advertising projects.
- Developed campaigns, produced creative work and tracked results.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Assistant Media Planner
Illinois Department Of Public Health
05.2023 - Current
- Prepared performance analysis reports on media properties, presenting findings to IDPH team.
- Collaborated with local media outlets and negotiated price for placement of creative content
- Identified and monitored KPIs for new and existing digital media properties.
- Generated 180,000+ impressions on vaccination campaign
- Experience with Hulu Ad Manager Beta placing video content
Social Media Marketing Manager
Wellco, LLC
Mount Vernon, IL
01.2019 - 10.2021
- Created and managed social media content to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Helped company reach 1000 followers
Education
Bachelor of Science - Advertising
Southern Illinois University Carbondale
Carbondale, IL05.2024
Skills
- Client communication
- Campaign Development
- Social Media Management
- Graphic Design
- Proficient with graphic design programs such as Photoshop, Lightroom, and Canva
Websites
Certification
Google SEO Analytics Certified
Timeline
Vice President
Saluki AdLab
05.2023 - Current
Assistant Media Planner
Illinois Department Of Public Health
05.2023 - Current
Social Media Marketing Manager
Wellco, LLC
01.2019 - 10.2021
Bachelor of Science - Advertising
Southern Illinois University Carbondale