Emily Sturm
Denver,CO
Summary
Strategic operations leader with 10+ years of experience driving revenue growth, operational efficiency, and large-scale experiential activations across multi-location entertainment and hospitality environments. Proven track record of leading cross-functional teams, optimizing operational infrastructure, and building high-impact brand partnerships that enhance guest experience while increasing profitability. Experienced overseeing complex event ecosystems spanning 20+ locations, managing multi-channel revenue streams including food & beverage, retail, photo programs, and brand partnerships. Adept at translating data insights into operational strategy, implementing scalable processes, and leading teams through high-volume seasonal operations.
Overview
13
13
years of professional experience
Work History
Director: Non-Ticketed Revenue
Thirteenth Floor Entertainment Group
Denver, CO
08.2021 - Current
- Direct revenue operations across multiple experiential attractions, optimizing performance across retail, food & beverage, photo programs, and branded activations.
- Implemented strategic pricing and promotional frameworks that increased per-capita guest spend and improved overall margin performance.
- Manage budget development, financial forecasting, and P&L oversight for all non-ticketed revenue streams across the portfolio.
- Analyze sales performance, guest behavior trends, and operational data to adjust strategy in real time during high-traffic seasonal operations.
- Standardized operational workflows across venues, improving efficiency, vendor coordination, and on-site execution consistency.
- Developed and executed large-scale brand partnership activations with companies including Liquid Death, Casa Migos, Coca-Cola, Pepsi, Disney, Hulu, A24, and Universal.
- Led experiential collaborations with celebrity brands including Elvira, Janelle Monáe, and Shaquille O’Neal, integrating branded experiences into live attractions.
- Built and maintained national vendor partnerships supporting logistics, production, and merchandising across multiple markets.
General Manager (Multi-Unit)
YogaSix
Denver, CO
09.2020 - 11.2021
- Oversaw operations for multiple boutique fitness studio locations, managing staffing, financial performance, membership growth, and community engagement initiatives.
- Directed daily operations including staff leadership, budgeting, scheduling, and operational compliance.
- Implemented operational improvements that increased efficiency across studio operations.
- Developed community-focused programming and events that improved member retention and engagement.
General Manager (Multi-Unit)
Orangetheory Fitness
Denver, Colorado
11.2017 - 11.2020
- Oversaw full operational management, including staffing, budgeting, membership sales, and facility operations.
- Implemented operational process improvements that improved workflow efficiency and service delivery.
- Fostered a strong member community through events, engagement initiatives, and customer feedback programs.
- Maintained strict compliance with health, safety, and operational standards.
Event Planner
SoHo Social & SoHo Standard
Birmingham, Alabama
07.2019 - 07.2020
- Coordinated vendor relationships, timelines, and logistics for multiple concurrent events.
- Managed event budgets and planning timelines while ensuring seamless guest experiences.
- Developed creative event concepts aligned with client objectives and venue capabilities.
Landscape Architect Project Coordinator
Phil Graham Landscape Architecture
St. Petersburg, Florida
07.2013 - 06.2017
- Managed project schedules and contractor coordination during project execution.
- Developed design presentations and documentation for stakeholder review.
- Ensured compliance with local regulations and sustainability guidelines.
Education
Bachelor of Science - Landscape Architecture
University of Florida
Gainesville, Florida05-2013
Skills
Operational Strategy
Multi-Location Leadership
Large-Scale Event Operations
Revenue Optimization
Experiential Marketing Partnerships
Budgeting & Financial Forecasting
Process Optimization
Cross-Functional Leadership
Multimillion-dollar P&L management
Guest Experience Strategy
Data-Driven Decision Making
Vendor & Partner Management
Timeline
Director: Non-Ticketed Revenue
Thirteenth Floor Entertainment Group
08.2021 - Current
General Manager (Multi-Unit)
YogaSix
09.2020 - 11.2021
Event Planner
SoHo Social & SoHo Standard
07.2019 - 07.2020
General Manager (Multi-Unit)
Orangetheory Fitness
11.2017 - 11.2020
Landscape Architect Project Coordinator
Phil Graham Landscape Architecture
07.2013 - 06.2017
Bachelor of Science - Landscape Architecture
University of Florida