Summary
Overview
Work History
Education
Skills
Corporate Brand Groupings
Timeline
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Jason Brown

Rochester,NY

Summary

Dynamic and results-driven sales professional with a proven track record of consistently increasing revenue and surpassing goals year after year. Possesses three years of comprehensive experience in inside and outside sales within the hospitality industry, adept at driving sustainable revenue and profit growth in competitive markets. Recognized for fostering motivation and promoting teamwork, while demonstrating exceptional time management, interpersonal skills, and adaptability to evolving environments. Committed to leveraging expertise to contribute to organizational success and enhance team performance.

Overview

2026
2026
years of professional experience

Work History

Interim General Manager

Horizon Edge Hospitality
Rochester, NY, USA
01.2023 - Current
  • Operational Excellence: Direct daily operations across all departments—including Front Desk, Housekeeping, and F&B—to ensure seamless service and peak property functionality.
  • Strategic Leadership: Recruit, train, and mentor a high-performing team, fostering a culture of accountability and excellence to meet organizational goals.
  • Revenue & Growth: Drive profitability through market trend analysis, dynamic pricing strategies, and the cultivation of key corporate and travel agency partnerships.
  • Guest Experience: Elevate guest satisfaction by proactively addressing concerns and implementing service standards that ensure a premium experience from check-in to check-out.
  • Financial Management: Oversee budget development, forecasting, and financial reporting to track performance and optimize resource allocation.
  • Compliance & Safety: Maintain rigorous standards for health, safety, and security regulations while coordinating with corporate offices on strategic initiatives.

Director of Sales and Marketing

IHG Hotels & Resorts
Rochester, NY, USA
2021 - Current
  • Strategic Growth & Planning: Partner with the General Manager and Regional Directors to develop and execute comprehensive sales plans that consistently meet or exceed budgeted revenue goals.
  • Team Leadership & Development: Recruit, train, and mentor the sales team, setting monthly performance targets and overseeing day-to-day activities to ensure peak productivity.
  • Revenue & Channel Management: Optimize hotel visibility and profitability by managing rates and promotions across the Website, OTAs, and GDS while maintaining strict rate parity.
  • Strategic Relationship Building: Cultivate high-value partnerships with travel agents and corporate clients through targeted sales calls, appreciation programs, and direct outreach.
  • Business Development & Execution: Lead the full sales lifecycle, from generating high-impact proposals and press releases to approving and signing complex corporate (CVGR) contracts.
  • Cross-Departmental Synergy: Foster a collaborative environment by aligning sales strategies with operational teams and participating in monthly strategy meetings to ensure seamless execution.

Senior Sales Manager

Twin Tier Hospitality
Rochester, NY, USA
  • Strategic Revenue Acquisition: Prospect and qualify high-value business across corporate, association, and social segments to consistently meet or exceed room-night and revenue targets.
  • High-Stakes Negotiation: Masterfully negotiate guest room rates, meeting space fees, and hotel services within approved guidelines to maximize GOP (Gross Operating Profit).
  • Client Lifecycle Management: Cultivate a robust client base of individuals and organizations through direct outside/inside selling, site inspections, and high-touch off-site presentations.
  • Contractual & Operational Precision: Oversee the accurate production of all sales contracts, rate agreements, and Banquet Event Orders (BEOs) to ensure seamless interdepartmental execution.
  • Market Analysis & Forecasting: Produce data-driven monthly sales reports and revenue forecasts to identify growth opportunities and adjust property-level strategies.
  • Brand Advocacy & Retention: Drive repeat business by soliciting airlines, wholesalers, and travel agencies, while maintaining rigorous post-stay follow-up to ensure long-term loyalty.

Associations Sales / SMERF Group Sales Manager

GF Hotels & Resorts
Rochester, NY, USA
  • Large-Scale Asset Management: Direct daily operations for a 460-room hotel with 30,000 sq. ft. of convention space, managing a complex 40% group market mix.
  • Elite Revenue Performance: Consistently outperformed financial targets, achieving 108% of goal in Q1 and 160% in Q2, while maintaining a 110% trend for Q3.
  • Strategic Business Development: Generated $2.8M in group revenue through aggressive solicitation, high-stakes negotiation, and sophisticated catering upsell strategies.
  • Data-Driven Forecasting: Oversee all critical financial reporting, including annual S&M budgets, STR report analysis, and monthly forecasts to detect and capitalize on market trends.
  • Strategic CVB Partnerships: Cultivate and leverage high-level relationships with the Rochester and Albany CVBs to drive city-wide bookings and regional market dominance.
  • Sales Force Mentorship: Lead a high-performing sales team through clear communication and rigorous oversight of rate, date, and space commitments to maximize long-term client retention.

Catering Sales Manager

GF Hotels & Resorts
Rochester, NY, USA
  • Catering Revenue Optimization: Maximize high-margin Catering and F&B sales through aggressive lead generation and sophisticated upselling of premium menu options.
  • Segment Performance Mastery: Consistently exceed personal and team booking goals across key market segments, including Corporate, Tour & Travel, Education, and Entertainment.
  • Strategic Financial Intelligence: Direct the preparation of critical performance data, including STR report analysis, monthly/annual sales forecasts, and comprehensive S&M budgets.
  • Profit-Focused Negotiation: Lead complex catering price negotiations, ensuring all contracts maximize profitability while remaining strictly within company budgetary guidelines.
  • Business Pipeline Cultivation: Drive long-term growth by identifying and qualifying viable new leads while expanding the value of existing accounts through proactive account management.
  • Cross-Functional Execution: Collaborate with operational teams to ensure high-volume banquet and catering events are executed seamlessly to drive repeat citywide business.

Catering Operations Manager

Sheridan Four Points Hotel
Rochester, NY, USA
  • Comprehensive Event Oversight: Direct the full lifecycle of banquet operations—including set-up, menu selection, food presentation, and service—to ensure premium execution for high-volume functions.
  • Team Leadership & Logistics: Supervise banquet and cleanup crews, fostering a culture of professional service and meticulous attention to detail during event transitions.
  • Operational Process Improvement: Develop and implement Standard Operating Procedures (SOPs) to enhance catering efficiency and streamline service delivery.
  • Service Excellence: Oversee daily event operations, coordinating seamlessly between culinary and service teams to guarantee flawless presentation and guest satisfaction.
  • Resource Management: Manage labor and logistics for large-scale events, ensuring high-quality standards are met while maintaining operational profitability.

Education

Associate of Arts - Communications/ Media Arts

SUNY Empire State College
Rochester, NY

Skills

  • Large-Scale Asset Oversight: Direct daily operations for a 460-room hotel and 30,000 sq ft convention center, managing all departments including Front Office, Housekeeping, and F&B
  • Strategic Team Mentorship: Recruit, train, and lead high-performing teams, fostering a culture of accountability and seamless interdepartmental communication
  • Operational Process Engineering: Develop and implement Standard Operating Procedures (SOPs) to enhance efficiency, safety compliance, and property functionality
  • Guest Experience Excellence: Drive premium service standards and guest satisfaction through proactive problem-solving and service recovery protocols
  • Elite Goal Achievement: Consistently outperform financial targets, reaching 108% of goal in Q1 and 160% in Q2 (currently trending 110% for Q3)
  • Strategic Revenue Management: Architected a $28M group revenue stream by managing a complex 40% group market mix and dynamic pricing strategies
  • Market Intelligence: Expertise in STR report analysis, market trend forecasting, and the development of annual Sales & Marketing budgets
  • Distribution & Parity Control: Oversee rate and promotion updates across Website, OTA, and GDS channels while maintaining strict rate parity
  • High-Stakes Negotiation: Lead the sales lifecycle from initial prospect to the signing of complex CVGR (Company Volume Guaranteed) contracts
  • Strategic Partnerships: Cultivate and maintain high-value relationships with the Rochester and Albany CVBs, corporate clients, and travel agencies
  • Catering Revenue Optimization: Maximize F&B profitability through aggressive lead generation and sophisticated upselling of menu and event options
  • End-to-End Event Execution: Supervise the lifecycle of large-scale banquets and conventions, ensuring flawless set-up, food presentation, and service delivery
  • Multi-Segment Sales Acquisition: Consistently exceed personal booking goals within the Corporate, Tour & Travel, Education, and Entertainment sectors

Corporate Brand Groupings

IHG

Wyndham

Choice Hotels

Carlson Hotels

Timeline

Interim General Manager

Horizon Edge Hospitality
01.2023 - Current

Director of Sales and Marketing

IHG Hotels & Resorts
2021 - Current

Senior Sales Manager

Twin Tier Hospitality

Associations Sales / SMERF Group Sales Manager

GF Hotels & Resorts

Catering Sales Manager

GF Hotels & Resorts

Catering Operations Manager

Sheridan Four Points Hotel

Associate of Arts - Communications/ Media Arts

SUNY Empire State College
Jason Brown