Director of Marketing and Community Outreach
MedWell Health And Wellness Centers
09.2018 - Current
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Optimized email campaigns to increase open and click-through rates.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed and maintained mutually beneficial relationships with agencies and organizations across state.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Assisted with development of outreach strategies and marketing tools to reach priority audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
