Emily Tai

Key clients include: 3C - Sony, ZHIYUN. / F&B - Johnnie Walker, Dom Perignon. / Fashion - BEASTER. / Transport Tech - EHi

Consumer Insights Driven

• Conducted in-depth market research and analysis to identify growth opportunities, resulting in actionable strategies for brand revitalization.

Solution to actual Business Growth

• Developed and executed seasonal to annual strategic plans, product launches, and repositioning campaigns to ensure alignment with brand objectives and market trends.
• Authored comprehensive brand books, defining brand identity, messaging frameworks, and long-term vision for brand rejuvenation.

Cross-functional Project Management

• Collaborated with cross-functional teams to ensure seamless implementation of marketing campaigns, achieving measurable ROI and brand equity growth.

Key Clients include F&B - Danone, Ferrero, Coca Cola, Pernod Ricard. / Beauty - Shiseido, Lookfantastic, Girlcult. / Automobile - Porsche. / Tourism - Viking Cruise.

Strategic & Creative Solution to Brand Verbal Identity

• Conducted industry and competitor analysis to identify market opportunities and developed brand positioning strategies.
• Created compelling brand narratives, including bilingual brand naming,slogans, and stories, aligned with strategic goals.
• Structured brand hierarchies and optimized concepts for trademark risks, delivering innovative marketing strategies.

Project & Client Management

• Led project teams and acted as primary client liaison, managing timelines, and cross-functional collaboration, ensuring client satisfaction.

Trademark & Legal Compliance

• Conducted trademark searches and risk assessments, ensuring legal viability of creative concepts.

• Exhibition Management: Managed operations of art space Space229 for holding exhibitions and Autumn Auctions Preview.
• Social Media Management: Managed the official website, Instagram, Facebook, and WeChat official account, resulting in 15% increase in followers across all platforms.
• Marketing & PR Management: Completed exhibition budget plans, delivering news release and cooperated with PR agencies in promoting exhibitions and Autumn Sales.

Sync., a UK Fintech start-up, providing an All-in-One open banking service platform.

• Analyzed the business pricing for all major British banks and assisted the CPO in completing the detailed service pricing.
• Planned and excuted email marketing campaigns targeting on various consumer segments, reaching over 200K users at early-bird stage.
• Managed social platforms e.g. Twitter, Instagram, Linkedin, attracting 30% increase in registration of early adopters.

• Developed & pulished the consumer insights report "Trends Digest: Fitness" in collaboration with TsingHua University Research Centre for Public Health;
• Assisted planning manager in conducting consumer interviews & market research to capture consumer insights, and delivered the pitch presentations for clients, including GSK, The Coca-Cola Company, Häagen-Dazs.