Emma Coker

• Developed and executed comprehensive media strategies for diverse clients, enhancing campaign effectiveness across multiple channels.
• Analyzed market trends to enhance media planning and execution.
• Oversaw budget allocation for advertising campaigns, optimizing resource utilization to maximize impact.
• Recommended digital advertising strategies to improve brand visibility.
• Monitored industry trends and best practices to inform strategic decisions.
• Collaborated with stakeholders to identify and prioritize growth opportunities within client accounts.
• Presented campaign performance insights to stakeholders for informed decision-making.
• Trained junior staff on media planning tools and best practices.

• Directed media strategy from ideation to post-campaign reporting, aligning efforts with client objectives.
• Initiated hands-on management of key programmatic desk with several DSPs.
• Facilitated brainstorming sessions that generated innovative digital content ideas, enhancing campaign creativity.

Crafted digital media plans, implemented initiatives, and delivered reports for various Dallas agencies and corporations

Played a key role in establishing the digital media department at The Richards Group. Oversaw Travelocity’s digital initiatives and led digital strategy and execution for multiple clients across a wide range of industries.