Emma Cusick
Nyack,NY
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Skilled in cultivating positive media relationships, securing high-visibility press coverage, effectively managing crisis communications, crafting compelling narratives, managing social media presence, and driving brand awareness through innovative PR tactics. Adept at collaborating with cross-functional teams to achieve organizational objectives.
Overview
2
2
years of professional experience
Work History
Account Executive
CIIC PR
06.2023 - Current
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Streamlined account management processes for increased efficiency.
- Monitored industry trends and competition, adjusting strategies accordingly to maintain a competitive edge in the market.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Conducted regular check-ins with existing clients to assess their needs and identify opportunities.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company's roster of accounts.
- Trained junior team members on best practices for account coordinator responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Collaborated with internal teams to develop account strategy.
Associate Account Executive
CIIC PR
07.2022 - 06.2023
- Mentored junior team members, sharing industry knowledge and best practices for successful account management.
- Collaborated with internal teams to develop account strategy.
- Gained understanding of goals, objectives and processes to meet client business needs.
Account Coordinator
CIIC PR
08.2021 - 07.2022
- Oversaw public relations activities and communications including press releases, social media, media relations, company literature, editorial calendars, articles, announcements, event planning, etc.
- Maintained a list of media contacts and managed outreach efforts to garner published articles.
- Developed and built upon a list of awards programs for the company to apply for on a national basis.
Education
Bachelor of Arts - Communications
SUNY Cortland
Cortland, NY08.2020
Skills
- Internal Communications
- Crisis Communications
- Press Release Writing
- Media Relations
- Client Relations
- Team Leadership
- Time Management
- Social Media Management
- Event Planning
- Influencer Outreach
- Public Relations Strategies
- Communication Management
Timeline
Account Executive
CIIC PR
06.2023 - Current
Associate Account Executive
CIIC PR
07.2022 - 06.2023
Account Coordinator
CIIC PR
08.2021 - 07.2022
Bachelor of Arts - Communications
SUNY Cortland
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