Emma Lippincott
Lewisville,TX
Overview
6
6
years of professional experience
Work History
Digital Designer (In-person & Remote)
Sally Beauty Holdings
01.2022 - Current
- Led large scale omni-channel campaigns by creating animated billboards, emails, social and app assets that generated $145K+ in single-day revenue. Designed CRM assets that drove $2.62M in MTD revenue, exceeding plan by 3.1% and outperforming last year by 15.6% for Black Friday 2025.
- Created high-engagement social media content along with SMS sends that generated up to $32K per deploy. Increased cross-functional communication by hosting design workshop tutorials, generating CRM and social design templates and streamlining workflows for partners.
- Managed new designers, provided art direction for photography, videography and motion graphics.
Graphic Designer (In-person & Remote)
Cheil USA (Samsung)
09.2020 - 09.2021
- Designed in-store and exterior signage, supergraphics, mural designs, and event materials including vehicle wraps and immersive display experiences for airports and other OOO touchpoints.
- Created packaging templates and animated digital advertisements across email, web, and out-of-home platforms.
- Led art direction and campaign concepting to promote new products and strengthen brand identity across multiple channels.
Freelance Graphic Designer (Remote)
LeSportsac
03.2020 - 06.2020
- Designed Winter 2020 Marketing Event presentation deck and redesigned production templates to improve efficiency.
Graphic Designer & Illustrator (Dallas, TX)
OYO Hotels
07.2019 - 03.2020
- Spearheaded and designed the 2020 OYO Hotel Standards Book, illustrating room layouts, cleaning procedures, and brand guidelines to enhance guest experience across multiple franchises.
- Collaborated across teams to create vector icons, animated social media assets, packaging, signage, and promotional materials aligned with brand identity.
- Conceptualized new brand identities and refreshed company-wide marketing materials.
Education
B.F.A. - Graphic Design
Savannah College of Art & Design
Savannah, GA06-2019
Skills
- Digital Design (Billboards, landing pages, homepages)
- Art Direction & Management
- CRM & Social Media Asset Design
- Brand Identity & Concepting
- Print Production & Package Design
- Vector & Raster Illustration
SOFTWARE
- ADOBE CREATIVE SUITE – Photoshop, Illustrator, InDesign, Lightroom, Acrobat & Workfront
- FIGMA
- MICROSOFT OFFICE – Word, Powerpoint, Excel & Sharepoint
- GOOGLE SUITE
- CANVA
Timeline
Digital Designer (In-person & Remote)
Sally Beauty Holdings
01.2022 - Current
Graphic Designer (In-person & Remote)
Cheil USA (Samsung)
09.2020 - 09.2021
Freelance Graphic Designer (Remote)
LeSportsac
03.2020 - 06.2020
Graphic Designer & Illustrator (Dallas, TX)
OYO Hotels
07.2019 - 03.2020
B.F.A. - Graphic Design
Savannah College of Art & Design