Emma L. Smith
Norfolk,VA
Summary
Marketing and Operations leader with hands-on experience across sales, social media, event execution, budgeting, and team management in a fast-paced, client-focused setting. Proven ability to balance big-picture strategy with day-to-day execution — driving growth while keeping operations running smoothly.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Marketing and Events Manager
COVA Brewing Company
Norfolk, USA
05.2024 - Current
- Directs COVA Brewing Co.'s annual public events calendar, producing 35+ events each year from concept to execution by developing themes, curating activities, integrating COVA products and brand experiences, coordinating vendors and partners, directing logistics, and leading on-site operations, contributing 20% of COVA's 2025 annual revenue and driving an additional 12,000 patrons through the door.
- Oversee end-to-end management of 200+ annual private events, leveraging HoneyBook to streamline client onboarding, event planning, internal coordination, and on-site execution, ensuring exceptional guest experiences and operational efficiency.
- Direct all of COVA Brewing Co. 's marketing initiatives including social media strategy, digital advertising partnerships, public relations, branding, media outreach, merchandise design and procurement, and community partnership development to increase brand awareness, customer engagement, and market presence.
- Develop and manage annual and quarterly marketing budgets by analyzing historical sales and expense trends, strategically allocating resources to align with seasonal business fluctuations and maximize marketing effectiveness.
Marketing Intern
Koger Center for the Arts
Columbia, USA
05.2023 - 08.2023
- Developed and distributed marketing materials including e-newsletters, social media content, press releases, and targeted email communications to promote upcoming performances and programs.
- Coordinated media outreach efforts by building relationships with local radio and television outlets, securing promotional opportunities and increasing event visibility throughout the community.
- Managed event listings across regional event calendars, community platforms, and partner channels to maximize reach and audience awareness.
- Assisted with front-of-house operations during performances, including ticketing, patron seating, and guest services, ensuring a positive audience experience and smooth event execution.
Education
Bachelor of Science - Business Administration, Marketing, Social Media Mass Communications
University of South Carolina
Columbia, SC05-2024
Skills
- Event Marketing Strategy
- Private Event Management
- Vendor & Partner Coordination
- Event Technology Solutions
- Social Media Management
- Email Marketing
- ROI marketing
- Budget forecasting
- Content Strategy
- HoneyBook
- Microsoft Office Suite
- Google Workspace
- Meta Business Suite
- Graphic Design Tools
- Communication and relationship management
Certification
- Inclusive Leadership Program, GiANT Methodology, 08/24 - Current, Mastered core leadership tools - including the Development Square, AMY Diagram, EQ Matrix, and Ego/Identity Triangle - and continue to apply them to lead teams, navigate processes, and resolve workplace conflicts.
- Off-Page SEO and AI Search Essentials Certification, Semrush, 01/26, Developed skills in link-building strategies, digital PR, and optimizing content visibility across traditional and AI-driven search platforms.
- Content Marketing Essentials for SEO and AI Search Certification, Semrush, 01/26, Built expertise in content strategy and optimization techniques to improve organic visibility across traditional search engines and AI-powered search results.
Timeline
Marketing and Events Manager
COVA Brewing Company
05.2024 - Current
Marketing Intern
Koger Center for the Arts
05.2023 - 08.2023
Bachelor of Science - Business Administration, Marketing, Social Media Mass Communications
University of South Carolina