Emma Olsen
Rockwall,TX
Summary
Talented sports marketing and business development specialist with expertise in sponsorship outreach and athlete development. Proven ability to create engaging brand-focused content while fostering strong partnerships in the athletic community. Committed to driving revenue and enhancing organizational visibility through impactful marketing strategies and community engagement.
Overview
7
7
years of professional experience
Work History
Marketing & Revenue Generation Intern
East Texas A&M University
06.2025 - 07.2025
- Launched and promoted new student section for Lion Athletics through branding, social media, student engagement, and promotional campaigns.
- Created social media content and coordinated student voting initiative, enhancing awareness and engagement for new student section.
- Supported the launch and promotion of a new student section for Lion Athletics through branding, social media, student engagement, and promotional campaigns.
- Developed social media content and coordinated a student voting initiative to increase awareness and engagement surrounding the new student section.
- Contributed to athletics marketing and community engagement initiatives across multiple department projects.
- Utilized Qualtrics for survey development and Vivenu for ticket-sales operations.
Promotional & Affiliate Marketing Representative
NIL Partnerships
12.2022 - Current
- Promoted athletic products through targeted marketing campaigns to enhance brand visibility. and supported brand partnerships with Nokona, Freeze Sleeve, and Moore Bats.
- Represented athletic brands via social media marketing, promotional content, affiliate marketing, and product promotion to enhance brand presence.
- Create brand-focused content designed to increase product awareness, audience engagement, and customer interest.
- Maintained professional relationships with athletic brands, showcasing products through authentic athlete-driven content.
- Completed a catalog photoshoot for Nokona Gloves in Phoenix, Arizona, supporting the brands marketing and promotional efforts.
Private Softball Coach
East Texas A&M University
08.2022 - Current
- Delivered individualized hitting and pitching instruction to enhance athlete development, performance, confidence, and game readiness.
- Cultivated strong relationships with athletes and families, tailoring instruction to meet unique development needs.
- Communicate technical instruction clearly while creating a positive and competitive training environment.
- Supported softball camps and athlete development programs for diverse age groups, promoting skill advancement and teamwork.
Coach / Trainer
Power Alley
Rancho Cordova, CA
02.2020 - 08.2022
- Coached a 10U softball team and organized skill-development programs for athletes ages 1018.
- Assisted with softball camps emphasizing fundamentals, athletic development, teamwork, and performance improvements, fostering participant growth.
- Managed communication with athletes and families, establishing a structured and supportive training environment to promote engagement and development.
Nanny
Private Family
07.2024 - 05.2025
- Created and implemented educational and creative activities, ensuring safety and organization while fostering dependable environment.
- Exhibited strong communication, organization, time management, and problem-solving skills to effectively support children's needs.
- Coordinated daily schedules, activities, meals, and transportation to ensure smooth operations in fast-paced environment.
Community Programs Volunteer
Capital Christian Center
12.2021 - 05.2022
- Organized an Evening of Dreams prom for young adults with disabilities, creating an inclusive and memorable experience.
- Addressed educational, emotional, and social needs of students in ACED program, fostering a supportive learning environment.
- Assisted with youth and community programming initiatives at local centers. and assisted with event coordination.
Education
Bachelor of Science - Sports & Recreational Management
East Texas A&M University
Commerce, TX05-2026
Skills
- Sports Marketing & Promotions
- Social Media & Content Creation
- Sponsorship outreach
- Revenue Generation
- Athlete Marketing
- Brand Engagement
- Event Coordination
- Business Development & Sales
- Relationship Management
- Donor outreach
- Qualtrics
- Vivenu
- Microsoft Excel
- Microsoft Word
- Social Media Platforms
- Athletics management
- Communication & Leadership
Personal Information
Title: Sports Marketing | Business Development | Athletics
Timeline
Marketing & Revenue Generation Intern
East Texas A&M University
06.2025 - 07.2025
Nanny
Private Family
07.2024 - 05.2025
Promotional & Affiliate Marketing Representative
NIL Partnerships
12.2022 - Current
Private Softball Coach
East Texas A&M University
08.2022 - Current
Community Programs Volunteer
Capital Christian Center
12.2021 - 05.2022
Coach / Trainer
Power Alley
02.2020 - 08.2022
Bachelor of Science - Sports & Recreational Management
East Texas A&M University