Emma Richard
Raleigh,NC
Summary
Dynamic marketing professional and compelling storyteller with a warm, collaborative approach and extensive experience across marketing, communications, sales, recruitment, donor relations, and reputation management. A resourceful team player with a strong background in customer service and relationship building. A keen eye for detail and a passion for streamlining processes to boost efficiency and reduce waste. Recognized for strategic thinking, problem-solving, and delivering insights that drive long-term organizational success.
Overview
16
16
years of professional experience
Work History
Regional Marketing Coordinator
Hunt Companies Llc-military Housing
Remote
10.2024 - Current
- Developed and executed regional marketing campaigns to enhance brand awareness across military housing communities.
- Collaborated with cross-functional teams to create promotional materials and digital content for targeted outreach.
- Analyzed market trends and competitor activities to identify opportunities for strategic marketing initiatives.
- Managed social media channels, increasing engagement through tailored content and community interaction strategies.
- Coordinated events and community engagement activities to foster relationships with residents and local stakeholders.
- Assisted in budget management for marketing projects, ensuring adherence to financial constraints while maximizing impact.
- Conducted surveys and gathered feedback to evaluate resident satisfaction and inform future marketing strategies.
- Maintained project timelines and deliverables, ensuring alignment with organizational goals and stakeholder expectations.
- Coordinated successful product launches, ensuring timely delivery and maximum exposure across multiple channels.
- Collaborated with sales teams to generate leads and improve overall sales performance in the region.
Regional Marketing and Communications Manager
Winn Companies
Remote
06.2018 - 10.2024
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align communication strategies with organizational goals.
- Managed digital marketing initiatives, including SEO/SEM and social media advertising, to drive traffic and conversions.
- Support 15,000+ privatized military homes across the U.S., providing digital platform troubleshooting, user guidance, and system navigation support.
- Identify user errors, provide corrective instruction, and escalate software issues to appropriate partners.
- Manage website updates, GIS mapping tools, third‑party listing platforms, and digital content accuracy.
- Conduct system audits, test new features, and support rollout of digital upgrades and functionality.
- Provide one‑on‑one training to site teams on digital tools, communication systems, and marketing platforms.
- Analyze occupancy data, forecast trends, and present insights to senior leadership and military partners.
- Support decentralized teams with process improvement recommendations to enhance operational efficiency.
- Coordinate community events, photo shoots, and digital asset creation including 360 tours
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
Digital, Social and Marketing Manager
Ocean Partners Hotels
Cocoa Beach, FL
05.2013 - 06.2018
- Managed digital platforms for Hilton, Marriott, Best Western, and Wyndham properties, troubleshooting system issues and ensuring accurate content across multiple interfaces.
- Led reputation management efforts, responding to user feedback and optimizing review processes.
- Developed training materials and guided staff on digital tools, review platforms, and brand standards.
- Designed graphics, videos, and destination marketing materials for web, print, and trade shows.
- Improved operational workflows through process documentation and system organization.
- Fostered partnerships with local businesses to drive collaborative promotions and enhance community presence.
- Utilized CRM systems to track customer interactions, driving improvements in marketing outreach and customer retention efforts.
- Helped design and deliver creative, easy‑to‑understand training exercises that strengthened team skills and encouraged lasting learning.
Sales & Marketing Manager
Holiday Inn Titusville / Hilton Melbourne Rialto Place
Brevard County, FL
05.2010 - 05.2013
- Enhanced digital presence through website management, review strategy, and content updates.
- Provided training and support to staff on digital tools and guest‑facing platforms.
- Represented properties at trade shows and events to strengthen brand visibility.
- Supported internal programs, team appreciation initiatives, and process improvements.
- Analyzed market trends to identify new opportunities and inform strategic planning decisions.
- Collaborated with cross-functional teams to enhance service delivery and guest satisfaction levels.
- Utilized CRM systems to track sales performance metrics and improve lead conversion rates.
Education
Digital Marketing Certification - Marketing
George Washington University – School of Business
Online Program10-2020
Bachelor of Arts - Marketing & Public Relations
Ashford University
Online 04-2015
Skills
- Software Troubleshooting & User Support
- Training & Instruction (1:1 and Group)
- Microsoft Office Suite, and Canva
- Detail-oriented
- Relationship building
- SEO & Digital Advertising
- Process Improvement & Efficiency Optimization
- Reputation Management
- Project Management
- Brand Storytelling & Communications
- Data Interpretation & Reporting
- CRM management
- Customer service
Accomplishments
- George Washington University School of Business - Program Advisory Board Member 2021-2023
- 2022 WinnLEAD Graduate & Winners Circle Recipient
- Advertising Federation, Space Coast Chapter President 2014-2015
Affiliations
- Volunteer with the City of Raleigh's Office of Engagement
- Volunteer with the Astronaut Scholarship Foundation
Timeline
Regional Marketing Coordinator
Hunt Companies Llc-military Housing
10.2024 - Current
Regional Marketing and Communications Manager
Winn Companies
06.2018 - 10.2024
Digital, Social and Marketing Manager
Ocean Partners Hotels
05.2013 - 06.2018
Sales & Marketing Manager
Holiday Inn Titusville / Hilton Melbourne Rialto Place
05.2010 - 05.2013
Digital Marketing Certification - Marketing
George Washington University – School of Business
Bachelor of Arts - Marketing & Public Relations
Ashford University