Emma Rotenberg
Summary
Product management leader with a strong track record of launching 0 to 1 products for multi-billion dollar businesses. Expertise in managing global teams, launching AI features, and effectively presenting to C-Level executives.
Overview
15
15
years of professional experience
Work History
Principal Product Manager
Amazon Creators & Social Marketing
03.2024 - Current
- Leads product for all customer-facing experiences for Amazon’s Creators and Social Marketing org. Manages a team of 8 product managers leading the product roadmap for a team of 60 software development engineers.
- Managed launch of personalized AI-generated onsite content for new creators, achieving 34% adoption rate, with plans for expansion to all creators by EOY to increase overall onsite content creation by 61%.
- Led merger of two affiliate programs, projected to generate $300M in 3 years, by ensuring feature parity for over 200K program members and enabling key features for both creator cohorts, including granting publisher cohort access to onsite content and earnings.
- Developed LLM models to enhance content quality across Amazon ads on social media applications (i.e., Meta, TikTok), identifying 83% of poor-quality content.
Principal Product Manager
Amazon Fashion
04.2023 - 03.2024
- Created and presented a technology and discovery strategy for Premium and Luxury fashion, a $3B business, aimed at achieving a +28% increase in traffic and $300M in revenue Y1. Achieved alignment across C-Level executives.
- Exceeded Y1 revenue goals by +11% through A/B testing of discovery experiences and detail page features, enhancing user engagement.
- Merged two software development charters, reprioritizing contentious C-Level goals while preserving stakeholder trust and collaboration.
Senior Product Manager
Amazon Fashion
01.2019 - 04.2023
- Led the expedited launch of Amazon's first ever all-gender sustainable co-brand. Reduced timeline to launch by 36%, developed a novel inclusive all-gender CX through user testing, customer surveys, and product improvements.
- Led the turnaround and launch of Amazon's first-ever global designer co-brand. Partnered cross functionally with multiple markets to launch under an expedited timeline, created and presented C-level CX & UX, product, and go to market strategy reviews. Launch was noted in the Amazon Shareholder Annual Letter.
- Managed fashion assortment development and launch for Season 3 of Making the Cut, overseeing P&L management, product pricing, and elasticity testing; launch recognized in Amazon Shareholder Annual Letter.
- Concepted and launched The Drop's Brand and Celebrity Partnership Program, achieving 20K subscribers in most successful activation to date, representing 3900% increase over average.
Senior Program Manager
Amazon Private Brands
07.2018 - 01.2019
- Designed and implemented an automated product forecasting model with cross-functional teams, achieving 60% automation, saving 10 FTE hours weekly and reducing buying defects.
- Created selection prioritization tiers designed to focus manual efforts on selection with the highest business impact, capturing 57% yearly sales with 4% of selection. Aligned with category leaders on tiered cross-functional audits.
- Created and executed a New Product Launch Program to address 30% unhealthy stock from initial product purchases, securing cross-departmental support, delivering trainings, and developing progress reports.
Senior Marketing Manager
Amazon Canada
07.2017 - 07.2018
- Designed, launched, and monetized Amazon.ca's Smart Home Store, supporting Alexa launch in Canada; created and tracked traffic drivers across search, email, push, and homepage, synchronizing activations with subsequent device launches.
- Created unified marketing and customer traffic Tableau reporting for Canadian retail market, resolving discrepancies across metrics and aggregation points; aligned with category leaders on KPIs and trained users on new reporting, eliminating category-specific manual reporting.
MBA Rotational Program
H&M HENNES & MAURITZ
06.2016 - 07.2017
- Online Merchandising: Managed stock, activations, and commercial planning for Home, Beauty, Lingerie concepts and special collections. Developed and presented buying and merchandising strategy to global HQ team in Sweden.
- Expansion Controlling: Optimized store rebuild process through cross-functional organization and data analysis, cutting project approval time down by 50%.
- District Controlling: Managed the P&L and optimized operations for a group of 20 stores. Created a model to predict impact of staffing changes on US-based store profitability.
Digital Marketing & eCommerce MBA Intern
MGM RESORTS INTERNATIONAL
06.2015 - 08.2015
- Developed and implemented multi-touch algorithmic attribution model (MTA) for digital marketing channels, measuring upper-funnel engagement and optimizing digital media spend to maximize conversions, projecting $2.6M increase in annual net profits.
Marketing & Business Development
11.2010 - 08.2014
- Led the creation of the 300-lawyer litigation department's marketing budget through quantitative analysis of marketing expenditures; reduced costs by 50% year-over-year.
- Analyzed firm billings with practice leaders to create strategic business and marketing plans that enhanced practice revenue, visibility, and expanded the firm's market share.
- Managed the firm's CRM system including maintaining mailing lists, creating and distributing client alerts and memos, and analyzing click-through reports, leading to approximately 15% increase in click-through rates.
- Directed the firm's implementation of a knowledge management database and proposal generator with 3rd party vendors and senior management leading to a successful database launch.
Education
Master of Business Administration - Marketing and Statistics
The University of Chicago Booth School of Business
Bachelor of Arts - Art History and Visual Art
Columbia University
Certificate - International Law and Chinese Studies
Nanjing University
Skills
- People Management and Development
- GenAI Content Generation and Quality Scoring
- Product Ideation and Innovation
- Product Roadmap
- User Research and UX Design
- Data Analytics
- A/B Testing
- Market Analysis
Timeline
Principal Product Manager
Amazon Creators & Social Marketing
03.2024 - Current
Principal Product Manager
Amazon Fashion
04.2023 - 03.2024
Senior Product Manager
Amazon Fashion
01.2019 - 04.2023
Senior Program Manager
Amazon Private Brands
07.2018 - 01.2019
Senior Marketing Manager
Amazon Canada
07.2017 - 07.2018
MBA Rotational Program
H&M HENNES & MAURITZ
06.2016 - 07.2017
Digital Marketing & eCommerce MBA Intern
MGM RESORTS INTERNATIONAL
06.2015 - 08.2015
Marketing & Business Development
11.2010 - 08.2014
Master of Business Administration - Marketing and Statistics
The University of Chicago Booth School of Business
Bachelor of Arts - Art History and Visual Art
Columbia University
Certificate - International Law and Chinese Studies
Nanjing University