EMMY HOBSON
New York,NY
Summary
Luxury beauty and wellness leader with 10 years of experience overseeing omni-channel operations, including e-commerce, wholesale, marketing execution, luxury client experience, and spa management. Skilled in strengthening service standards, leading teams, optimizing operations, and supporting founder-level strategic initiatives.
Overview
13
13
years of professional experience
Work History
Vice President
TRACIE MARTYN INC
New York, USA
06.2025 - Current
- Lead omni-channel operations across spa services, e-commerce, wholesale, marketing, and advertising.
- Manage and develop a 10-person team across client experience, operations, and digital functions.
- Oversee multi-channel revenue including spa (~75k monthly), e-commerce (500k–700k annually), and wholesale (~100k annually).
- Elevate service standards, operational consistency, and luxury-brand customer experiences.
- Partner with the founder on strategic planning and execution of high-impact initiatives.
Director of Omni-Channel Experience
TRACIE MARTYN INC
New York, USA
01.2021 - 01.2025
- Directed the end-to-end customer journey across spa, e-commerce, and retail partners for a seamless luxury brand experience.
- Took ownership of the e-commerce business generating nearly 1M annually, guiding it through post-pandemic normalization.
- Enhanced digital experience through improved merchandising, product presentation, UX updates, and fulfillment workflows.
- Created and executed all marketing emails, pop-ups, Meta ads, and digital campaign strategies to strengthen brand engagement and client retention.
- Strengthened loyalty through promotional planning, gifting initiatives, and elevated customer communication.
- Supported PR, influencer partnerships, and digital marketing initiatives aligned to brand experience.
Client Relations & Operations Director
TRACIE MARTYN INC
New York, USA
01.2018 - 01.2021
- Oversaw spa and retail operations, client experience, and staff performance across all customer-facing channels.
- Managed all payroll processing, staff scheduling, performance oversight, and daily operational workflows.
- Handled all customer service outreach, delivering high-touch luxury communication for treatment guests and product clients.
- Contributed to 1.5M in spa revenue in 2019 through improved scheduling, staffing, and service execution.
- Led LA pop-up activations, live selling events, and VIP/celebrity engagement initiatives.
- Supported PR and influencer campaigns to expand visibility and luxury clientele.
Client Relations Manager
TRACIE MARTYN INC
New York, USA
01.2015 - 01.2018
- Managed VIP and celebrity client relationships, strengthening loyalty and repeat bookings.
- Coordinated brand social media content and messaging across Instagram, Facebook, and Twitter.
- Led corporate and celebrity gifting during key moments including award season and press cycles.
- Collaborated with editors and influencers to expand brand awareness and earned media.
Executive Assistant
TRACIE MARTYN INC
New York, USA
01.2014 - 01.2015
- Supported the founder with communication, scheduling, travel logistics, and daily operational coordination.
- Liaised with buyers, retailers, editors, and clients to support sales, appointments, and press efforts.
- Managed expense reporting, logistics, inventory coordination, and administrative operations.
Production Assistant
ALEXANDER WANG
New York, USA
01.2013 - 01.2014
- Coordinated fabric sourcing, vendor communication, and fitting logistics for Women’s Ready-to-Wear collections.
- Prepared seasonal production decks and supported merchandising and design teams.
Education
Bachelor of Arts - Consumerism in Fashion, Beauty & Entertainment
New York University
New York, NY05-2014
Skills
- Omni-Channel Operations
- Luxury Client Experience
- E-Commerce (Shopify)
- Spa & Retail Management
- Client Retention Strategies
- Meta & Google Ads
- Team Leadership
- Marketing Execution
- PR & Influencer Support
- Microsoft Office
- Partnerships and Affiliations
- Training and Mentoring
- Staff Recruiting and Retainment
- Brand Development
- Relationship Building
Timeline
Vice President
TRACIE MARTYN INC
06.2025 - Current
Director of Omni-Channel Experience
TRACIE MARTYN INC
01.2021 - 01.2025
Client Relations & Operations Director
TRACIE MARTYN INC
01.2018 - 01.2021
Client Relations Manager
TRACIE MARTYN INC
01.2015 - 01.2018
Executive Assistant
TRACIE MARTYN INC
01.2014 - 01.2015
Production Assistant
ALEXANDER WANG
01.2013 - 01.2014
Bachelor of Arts - Consumerism in Fashion, Beauty & Entertainment
New York University