I'm an entrepreneurial leader with deep experience in digital strategy, vital for success. Skilled in scaling online brands, I thrive in innovative, fast-paced environments. My approach merges creativity with analytics, driving business performance and revenue. With a decade in the U.S. market and fluency in English and Mandarin, I bring unique insights from both client-side and agency-side perspectives, positioning me to make a substantial impact on global ambitions and collaborative projects.
Hi, I’m
Epiphany Xiao
Sunnyvale,CA
Summary
Overview
10
years of professional experience
1
Certification
Work History
Pipphy’s CuriositiesSunnyvale, CA
Founder
04.2020 - Current
Job overview
- Successfully created and scaled my own online lifestyle brand, achieving a remarkable 110% annual growth rate by adeptly managing both operational and administrative aspects.
- Developed and executed US consumer growth strategies focusing on short video content, significantly engaging both new and repeat users. Demonstrated expertise in content and e-commerce, organizing platform-specific activities to align with consumer preferences.
- Led a 4-member content operations team, effectively coordinating projects and deriving actionable insights in collaboration with cross-functional teams, akin to working with ByteDance's creator ops and user growth teams.
- Successfully implemented multi-platform content strategies across social media (Instagram) and e-commerce sites (Shopify, Etsy), resulting in a 30% increase in user engagement and a 25% growth in online sales. Regularly analyzed and refined these strategies, ensuring alignment with audience preferences and demonstrating familiarity with diverse platform strategies.
- Collaborated with creator ops and user growth teams, coordinating projects and deriving insights with data analysts. Contributed to rapid consumer base expansion and GMV increase by refining content growth strategies.
- Managed and fostered relationships with external vendors for marketing, technology support, and administrative services, contributing to the full cycle of sales and operational efficiency.
- Provided technical oversight for digital platforms like Google Drive, Lark, and Canvas, ensuring smooth program execution and showcasing a proactive, data-driven approach.
- Organized and prepared materials for various online and in-person events, displaying exceptional organizational skills and attention to detail.
- Oversaw program budgeting, expense management, and financial recommendations, reflecting a strong sense of ownership and commitment to business objectives.
- Supervised and directed a diverse team, including a Business Development Manager, Marketing & Sales staff, Data Analyst, and coordinated with various business partners and stakeholders. Ensured effective resource allocation and task completion, demonstrating leadership and stakeholder management skills crucial for ByteDance's dynamic work environment.
RichTechLas Vegas, NV
Marketing and Sales
06.2017 - 09.2017
Job overview
- Developed strategies and analyses for product searches, competitors, and client profiling, aligning with the job's focus on content growth and e-commerce.
- Assisted in exceeding sales goals by 15%, demonstrating collaboration and strategy skills relevant to driving consumer growth.
- Managed social media campaigns and analyzed trends, relevant to the job's requirement for content strategy implementation.
- Analyzed competitors and statistics, essential for the role's focus on data-driven content growth strategies.
- Involved in recruitment and sales strategy adjustment, showcasing organizational and adaptive skills pertinent to the job.
- Created and analyzed Google Ad Campaigns, demonstrating proficiency in data-driven approaches for consumer base expansion.
The Ritz London London, UK
Manager Assistant in Private Dining and Events
06.2014 - 08.2014
Job overview
- Developed engaging content for events, including menus and place cards, showcasing creativity and attention to detail, vital for implementing short video/livestream content strategies.
- Generated 50 high-value proposals, securing £150,000 in reservations within 2 months, demonstrating a strong ability to drive consumer growth and engagement.
- Prepared contracts and invoices, confirming bookings, reflecting my skill in organizing and coordinating complex projects.
- Managed daily event inquiries in the Opera System, showcasing proficiency in data handling and analysis, key for the role's focus on content strategy and consumer insights.
- Conducted industry research to maintain competitive service and pricing, aligning with the job's requirement for market understanding and content growth strategy.
- Forecasted and analyzed weekly budgets and event numbers, comparing yearly achievements, demonstrating a data-driven approach essential for the role.
Education
University of Nevada - Las VegasLas Vegas, NV
BBA from Bachelor of Science in Hospitality Management
05.2017
University Overview
Skills
- Project Management
- Operational Administration
- Analytical Skills
- Vendor and Stakeholder Management
- Content Delivery
- Organizational Skills
- Communication Skills
- Team Leadership and Supervision
- Financial Oversight
- Cross-Cultural and International Experience
Certification
- Customer Analytics, Wharton University of Pennsylvania Online (Jun 2020)
- Foundations in Design Thinking, IdeoU (Dec 2018)
- Designing a Business, IdeoU (Jun 2018)
- Form Ideas to Action, IdeoU (Jan 2018)
- Insights for Innovation, IdeoU (Jan 2018)
- Storytelling for Influence, IdeoU (Jan 2018)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Founder
Pipphy’s Curiosities
04.2020 - Current
Marketing and Sales
RichTech
06.2017 - 09.2017
Manager Assistant in Private Dining and Events
The Ritz London
06.2014 - 08.2014
University of Nevada - Las Vegas
BBA from Bachelor of Science in Hospitality Management