Eric Crilow
Lorain
Summary
Experience Marketing Director with a proven history in strategic planning and execution. Expertise in leading cross-functional teams in achieving measurable results and enhancing brand engagement.
Overview
20
20
years of professional experience
Work History
Director of Marketing and Advertising
The Provato Group
Independence, OH
09.2019 - Current
- Led the strategic transformation of the Provato brand, repositioning the company’s identity and digital presence to strengthen market differentiation, increase brand engagement, and elevate overall market perception.
- Directed and mentored a cross-functional marketing and creative team, fostering a high-performance culture focused on collaboration, innovation, accountability, and measurable business outcomes.
- Developed and executed integrated, full-funnel marketing strategies spanning SEO, paid media, social media, content marketing, and outbound initiatives, driving increases in qualified web traffic and significantly expanding organic visibility across target markets.
- Designed and optimized marketing automation, lead nurturing, and outbound email strategies that improved lead conversion efficiency and increased Sales-Qualified Leads (SQLs).
- Built and expanded strategic partnerships and industry alliances that opened new business opportunities, strengthened brand credibility, and contributed to year-over-year market growth.
- Established a data-driven marketing framework centered around KPI tracking, analytics, attribution, and executive reporting, enabling leadership to make informed strategic business and investment decisions.
Senior Marketing Strategist
SyncShow
Rocky River, OH
04.2018 - 06.2019
- Acted as a strategic marketing advisor to executive and C-suite stakeholders, helping organizations develop long-term growth strategies, modernize marketing operations, and align marketing initiatives with broader business objectives.
- Served as a strategic marketing advisor to executive and C-suite stakeholders, helping organizations develop long-term growth strategies, modernize marketing operations, and align marketing initiatives with broader business objectives.
- Partnered with leadership teams to identify marketing challenges, uncover growth opportunities, and implement scalable solutions that enhanced organizational efficiency and drove ROI.
- Cultivated executive-level client relationships through consultative leadership and proactive communication, deepening understanding of client revenue goals to expand engagements and foster long-term partnerships.
- Identified strategic upsell opportunities and expanded scopes of work by aligning marketing strategy with operational execution, contributing to measurable business growth..
Marketing Consultant
Thundertech
Cleveland, OH
01.2013 - 01.2018
- Led the strategy and execution of multi-channel marketing initiatives for a diverse portfolio of B2B and B2C clients, contributing to 18% portfolio revenue growth through integrated, performance-focused marketing programs.
- Collaborated with executive and C-suite stakeholders to translate business and brand objectives into measurable marketing strategies, resulting in increased brand awareness, web traffic, lead generation, and conversion performance.
- Developed and optimized inbound marketing and marketing automation ecosystems, enhancing lead quality and funnel efficiency while effectively managing Customer Acquisition Cost (CAC).
- Conducted extensive market research, competitive analysis, buyer persona development, and customer journey mapping across more than 10 industries to support strategic positioning and campaign effectiveness.
- Managed client success and strategic engagement, delivering marketing leadership and performance insights while coordinating cross-functional teams to ensure execution and measurable results.
Digital Marketing Coordinator
InfoCision
Akron, OH
04.2006 - 01.2013
- Managed and executed integrated digital fundraising and volunteer recruitment campaigns for nationally recognized nonprofit organizations, including LLS and March of Dimes, contributing to a 12% year-over-year increase in digital fundraising performance.
- Developed KPI tracking systems, campaign reporting frameworks, and performance dashboards that equipped senior leadership with actionable insights for strategic marketing decisions and resource allocation.
- Cultivated strong client relationships through proactive communication and strategic support, enhancing account retention and fostering long-term partnerships.
- Mentored and supervised intern team, overseeing task delegation and workflow coordination while ensuring high-quality execution across marketing initiatives.
Education
BBA - Marketing Communications & Public Relations
Kent State University
Kent, OH05-2005
Skills
- Strategic planning
- Creative problem solving
- Campaign ideation and direction
- Digital marketing
- Data and analytics evaluation
- Team leadership
- Active listening
- Effective and professional communication
- Accountability
- Multitasking
Timeline
Director of Marketing and Advertising
The Provato Group
09.2019 - Current
Senior Marketing Strategist
SyncShow
04.2018 - 06.2019
Marketing Consultant
Thundertech
01.2013 - 01.2018
Digital Marketing Coordinator
InfoCision
04.2006 - 01.2013
BBA - Marketing Communications & Public Relations
Kent State University