+ Years of professional Fleet experience
Eric Crooks
Fleet Operations
Brookhaven,GA
Summary
Results-driven Director with expertise in strategic planning, team leadership, and performance optimization. Delivers growth through effective operational strategies and fosters strong professional relationships. Influences key stakeholders with strong problem-solving and decision-making skills. Experienced in fleet management across diverse industries and B2B services.
Overview
30
30
Work History
Director of Client Migration
Wheels - via LeasePlan merger
07.2023 - 01.2026
- Spearheaded migration of legacy LeasePlan customers from ePlan to FleetView, enhancing customer experience and service delivery.
- Led a team of 18 to ensure on-time completion of LeasePlan customer migration, maintaining project timelines and client satisfaction.
- Collaborated with Wheels leadership throughout 2.5-year project, driving alignment and strategic execution.
Director of Client Experience – Customer Onboarding
LeasePlan
09.2019 - 07.2023
- Successfully onboarded largest clients in LeasePlan's history, ensuring seamless transition and long-term partnerships.
- Designed and implemented client onboarding experience that enhanced customer satisfaction and retention.
- Collaborated with account management team to define and establish new roles, enhancing client support and service delivery.
- Assisted in rollout of Service Cloud across the organization.
- Collaborated on merger integration of LeasePlan into Wheels
Director of Operations – Client Activation
LeasePlan
06.2018 - 08.2019
- Managed client activation processes, ensuring seamless transitions and enhancing service delivery.
- Directed customer team during Protiviti service fee audit, ensuring operational compliance.
- Gained in-depth knowledge of activation process to support leadership transition.
Director of Operations – Title and Violation Services
LeasePlan
06.2015 - 03.2018
- Launched TollPlan and ViolationsPlan, expanding service offerings and enhancing client satisfaction.
- Partnered with IT to develop License & Title (L&T) application, improving system functionality and user experience.
- Streamlined onboarding process for new director of registration services, ensuring a smooth transition and integration.
Director of Operations – License and Title
LeasePlan
10.2005 - 05.2015
- Amplified client volume from 65,000 to 125,000 vehicles.
- Streamlined operations, enabling team to effectively manage increased volume with fewer resources.
- Led teams of over 40 personnel, driving project success through effective supervision.
- Developed logistics and transportation application, enhancing service delivery.
FleetDesk Manager
LeasePlan
04.2003 - 10.2005
- Re-engineered FleetDesk functions to secure long-term sustainability, enhancing program resilience.
- Expanded FleetDesk program by 20,000 vehicles, increasing operational capacity and service reach.
- Led account team to fulfill outsourced customer requirements, improving client satisfaction and service delivery.
Client Services Marketing Manager
LeasePlan
12.2001 - 04.2003
- Managed key client programs, including Future Directions and PEP, ensuring alignment with strategic goals.
- Facilitated implementation of LeasePlan’s corporate pricing model, enhancing competitiveness in the market.
- Led PHSP (Product Harmonization and Structured Pricing) project to optimize pricing strategies.
- Liaised between fleet and operations teams to improve collaboration and communication.
Process Improvement Manager
LeasePlan
08.2000 - 12.2001
- Acted as primary operations liaison for IT system requirements, aligning with operational needs.
- Facilitated ISO certification initiatives, contributing to enhanced compliance within operations.
- Analyzed processes to identify inefficiencies and recommend improvements.
- Collaborated with cross-functional teams to implement best practices across operations.
- Facilitated workshops to engage employees in process enhancement initiatives.
Senior Account Manager
LeasePlan
05.1995 - 08.2000
- Managed portfolio of 75 clients, ensuring satisfaction and retention rates remained high.
- Facilitated client transitions from Fleetrac to Eplan, streamlining processes for better client integration.
- Assisted in rollout of ResponsePlan, reducing response times and improving client service delivery.
Customer Service Manager
Fleetmark, Inc.
05.1987 - 04.1995
- Managed a client portfolio of 20,000 vehicles, including FedEx, AutoZone, and Dover Elevator.
- Oversaw operations roles, managing vehicle ordering and license and title processing to ensure compliance and timely delivery.
- Established and managed outsourcing model for clients, streamlining processes and improving service delivery.
- Trained sales staff on company business model, enhancing team alignment with strategic goals.
- Facilitated transition of several major accounts to LeasePlan after acquisitions.
Education
Business Administration / Management
University of Memphis
01.1989
Business Administration / Management
Western Kentucky University
01.1986
Skills
- Client onboarding
- Project management
- Service delivery
- System integration
- Change management
- Process optimization
- Customer relationship management
- Customer & Operations excellence
- Business strategy
- Strategic collaboration
- Industry knowledge
- Cross-functional team leadership
Office Location
Broohaven, GA
Timeline
Director of Client Migration
Wheels - via LeasePlan merger
07.2023 - 01.2026
Director of Client Experience – Customer Onboarding
LeasePlan
09.2019 - 07.2023
Director of Operations – Client Activation
LeasePlan
06.2018 - 08.2019
Director of Operations – Title and Violation Services
LeasePlan
06.2015 - 03.2018
Director of Operations – License and Title
LeasePlan
10.2005 - 05.2015
FleetDesk Manager
LeasePlan
04.2003 - 10.2005
Client Services Marketing Manager
LeasePlan
12.2001 - 04.2003
Process Improvement Manager
LeasePlan
08.2000 - 12.2001
Senior Account Manager
LeasePlan
05.1995 - 08.2000
Customer Service Manager
Fleetmark, Inc.
05.1987 - 04.1995
Business Administration / Management
University of Memphis
Business Administration / Management
Western Kentucky University