Eric Goselin

Achieved increased revenue through effective sales and implementation of digital marketing solutions for automotive dealers. Strengthened dealer relationships to boost product penetration. Offered expert consulting services to improve overall dealer performance.

Directed strategic marketing initiatives for 75 General Motors stores in Northeast to enhance fixed and variable operations.

Visit each store in a 45 day cycle offering current service incentives through Direct mail and social media and also email strategies

• Strategy Development: Acting as a trusted advisor to understand dealership business objectives and market challenges.
• Sales & Revenue Management: Meeting or exceeding sales goals by selling Epsilon products, including CRM and digital marketing solutions.
• Performance Analysis: Tracking and reporting ROI on OEM and custom campaigns, and recommending optimizations.
• Customer Relationship Management: Building relationships with dealer principals and managers, along with handling client retention and cancellation turnarounds.
• Product Implementation: Supporting digital components of OEM programs and overseeing campaign execution, including direct mail and digital

• Managed comprehensive operations of high-end muscle and exotic car dealership. Led and developed team of 15 employees to achieve operational excellence. Directed workflow to optimize customer satisfaction and business performance.
• Implemented effective sales strategies that elevated monthly car sales from 10 to between 25 and 45 units, driving revenue expansion.
• Implemented strategies that successfully raised average gross income per vehicle from $3,500 to $6,500, contributing to overall revenue improvement.
• Implemented merchandising enhancements and leveraged social media to successfully boost customer traffic by 35%.
• Analyzed expenditures and identified efficiencies, resulting in a 19% decrease in operational costs.
• Developed and implemented strategies to achieve a 20% decrease in operational costs.
• Analyzed market trends and executed targeted marketing strategies to boost customer traffic significantly.
• Engaged with key stakeholders, such as suppliers, vendors, and customers, to optimize and expand business partnerships.
• Directed inventory control processes to maintain stock levels while minimizing associated costs.
• Analyzed peak hour demands and created employee schedules that balanced staffing needs with budgetary constraints.
• Executed comprehensive inspections to maintain compliance with health and safety standards, implementing necessary corrective actions to mitigate risks.
• Orchestrated integration of advanced technologies and systems, resulting in improved operational workflows and efficiency.
• Analyzed supplier proposals and negotiated contracts to secure favorable terms and reduce costs.
• Developed and executed employee engagement strategies aimed at increasing retention rates and promoting job satisfaction.
• Established rigorous quality control protocols to enhance product and service excellence.
• Supervised daily operational activities, focusing on effective staff management, exceptional customer service, and robust financial performance.
• Developed and implemented comprehensive training programs for staff development and performance improvement.

• Responsible for leading and motivating a team of 8 sales representatives. Provided OEM accessories to GM dealers in the Northeast. Built and maintained strong relationships with dealers by creating industry leading customer service, resulting in outstanding customer satisfaction and continuous improvement in dealer profitability.
• Built and maintained strong relationships with key clients, resulting in an 20% increase in customer retention rate
• Trained and mentored sales team members on product knowledge, selling techniques, and negotiation skills, leading to an 27% improvement in overall team performance
• Conducted regular performance evaluations of sales team members, providing constructive feedback and implementing training programs to address skill gaps
• Negotiated contracts with key accounts ensuring favorable terms for both parties while maximizing revenue potential by15%
• Represented the company at industry conferences, trade shows, and networking events to expand professional network and generate new business leads
• Developed and implemented strategic sales plans to penetrate new markets, resulting in a 35% increase in market share

Managed a team of sales staff throughout the Northeast from Virginia to Maine, oversaw hiring and
interview processes, and created a work culture of high-performance, accountability, and engagement,
which led the team to exceed quotas by ___ per month and created opportunities for advancement.
▪ Oversaw key sales and customer retention to support reoccurring revenue streams.
▪ Delivered ongoing training and coaching related to internal processes, skill development, best practice,
systems, and career development.
▪ Led the creation and iteration of team processes, reported and tracked sales activities using
Salesforce.com, and forecasted revenue by analyzing key metrics for the sales pipeline.
▪ Utilized sales leadership processes and analyzed customer buying trends to increase pipeline growth.
▪ Researched marketing campaigns to support the sales team in executing objectives.

• Developed and executed strategic sales plans to enhance market penetration in the Northeast region.
• Led cross-functional teams to optimize customer engagement and improve service delivery processes.
• Analyzed market trends to identify new business opportunities and drive revenue growth initiatives.
• Mentored junior sales representatives, fostering professional development and enhancing team performance.

• Oversaw all aspects of a pre-owned Jeep and truck dealership. Responsible for professionalizing the service and accounting departments.
• Increased volume from 15 cars/month to 40+ cars/month
• Increased revenue from $500k/year to $3.8 million/year
• Developed and implemented strategic plans to drive business growth and increase profitability
• Established strong relationships with key stakeholders such as suppliers, vendors, and customers to enhance business partnerships
• Achieved sales targets consistently by implementing targeted promotions and upselling techniques
• Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback
• Resolved customer complaints promptly and effectively to maintain high levels of customer satisfaction
• Implemented new technologies or systems that improved operational efficiency
• Increased revenue through the development of new products/services
• Drove continuous improvement efforts across departments resulting in increased efficiency
• Developed pricing strategies based on market analysis leading to increased profit margins
• Implemented customer loyalty programs resulting in increased repeat business

• Conducted enterprise sales demonstrations to top level management. Built and maintained relationships with dealers to acquire new business and increase client satisfaction. Provided ongoing feedback and recommendations to clients.
• Mentored and coached sales team members on effective selling techniques, leading to an average increase of 35% in individual performance metrics
• Conducted regular performance evaluations for the sales team, providing constructive feedback for professional development purposes
• Created comprehensive training programs for new hires as well as ongoing training initiatives for existing staff members
• Identified areas of improvement within the sales process through data analysis and implemented solutions that resulted in a 20% increase in conversion rates
• Utilized CRM analytics tools to generate reports on key performance indicators (KPIs), enabling data-driven decision making at both individual contributor level as well as executive level
• Managed a large portfolio of accounts, consistently achieving high customer satisfaction ratings through proactive communication and problem-solving
• Led a high-performing sales team of 20 members, achieving annual revenue targets of $12,5 million
• Established strong relationships with key clients and industry partners, resulting in repeat business and referrals

• Managed a team of 25 Performance Managers and sales staff. Responsible for 500 accounts with over 1.5K users that represented $3.5million of monthly revenue. Served as advisor to dealers across the country. Upsold the company suite of products to maximize revenue across the client base.
• Oversaw all aspects of Inventory operations, including sales, Marketing, and BDC departments
• Implemented effective sales strategies that resulted in an increase in monthly vehicle sales by 40%
• Managed a team of 56 employees, providing leadership and guidance to achieve Dealership goals
• Analyzed market trends and competitor activities to identify opportunities for growth and improvement
• Created training programs for staff members to enhance their product knowledge and improve customer service skills
• Ensured compliance with industry regulations and standards regarding competition, online pricing, and Vehicle turn.
• Organized promotional events such as car shows or NADA events to attract potential customers and generate buzz within the community
• Managed 5000 dealership's online presence, including website updates, social media engagement, and online advertising campaigns
• Developed and implemented training programs for sales staff to enhance their product knowledge and improve closing ratios

• Led turnaround of a newly acquired dealership that had previously been failing. Implemented processes across the sales, service and accounting departments to improve profitability. Hired and trained employees in all departments to help improve the culture at the dealership.
• Oversaw all aspects of daily operations, including staff management, customer service, and financial performance
• Implemented cost-saving measures that resulted in a 30% reduction in operational expenses
• Developed and implemented strategic plans to drive business growth and increase profitability
• Led a team of 40 employees, providing guidance, training, and support to ensure high levels of productivity and performance
• Established strong relationships with key stakeholders such as suppliers, vendors, and customers to enhance business partnerships
• Analyzed market trends and competitor activities to identify opportunities for improvement and innovation
• Implemented effective marketing strategies that increased customer traffic by 25%
• Achieved sales targets consistently by implementing targeted promotions and upselling techniques
• Managed inventory levels to optimize stock availability while minimizing carrying costs
• Created employee schedules that ensured adequate staffing levels during peak hours while controlling labor costs
• Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback

• Oversaw 7-8 sales managers, 12 F&I managers and 40-50 salespeople. Responsible for hiring and training process for all management and sales positions. Provided General Manager with departmental forecasts plus weekly financial sales and financial reports. Created advertising and merchandising strategies for the sales department.
• Increased volume from 150 cars/month to 600-700 cars/month (400-500 new, 200-250 used)

• Oversaw the F&I department. Responsible for delivering vehicles, improving the cash flow of the dealership, covering the dealer’s assets and improving gross profit. Reviewed all credit applications to determine credit worthiness. Built relationships with lenders. Ensured compliance with federal and state regulations.