Summary
Overview
Work History
Education
Skills
Timeline
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Jamie Marie Hall

Jamie Marie Hall

Destin,FL

Summary

Dynamic professional with over 20 years of experience in luxury tourism and multi-unit franchises, specializing in sales strategy, brand positioning, and business growth. Proven track record in team leadership, partnership development, media relations, and guest activations that drive impactful results. Expertise in crafting comprehensive marketing strategies, CRM programs, and loyalty initiatives that enhance customer engagement and foster long-term success. Committed to leveraging a deep understanding of market trends to deliver innovative solutions that elevate brand presence and profitability.

Overview

27
27
years of professional experience

Work History

Director of Sales and Marketing / Assistant General Manager

Diamond Rock Hospitality
01.2020 - 01.2024
  • Managed hotel and spa operations, staff, and the overall customer experience, ensuring high standards of service and satisfaction.
  • Led a comprehensive sales, branding and marketing initiative that successfully positioned the property as the top-ranked location on TripAdvisor. This effort increased customer engagement across various brands through strategic partnerships with Visit New Orleans, Visit Florida, local Convention and Visitors Bureaus (CVBs), and Tourism Development Councils (TDCs).
  • Implemented a new Customer Relationship Management (CRM) system and introduced a loyalty program, which significantly enhanced customer engagement and increased our social media presence.
  • Developed and executed branding strategies tailored to market needs, creating seamless customer journeys and boosting overall brand awareness. Branding and marketing initiatives that elevated the property to the number one spot on TripAdvisor. This effort resulted in increased customer utilization across brands through strategic partnerships with Visit New Orleans, Visit Florida, and local Convention and Visitors Bureaus (CVBs) and Tourism Development Councils (TDCs).
  • Implemented a new Customer Relationship Management (CRM) system and loyalty program, significantly enhancing customer engagement and increasing social media presence.
  • Developed and executed branding strategies that aligned with market needs, creating seamless customer journeys and boosting brand awareness.

Sales/Brand Development Manager

Word of Mouth Group
01.2017 - 01.2019
  • Planned and organized large scale annual special events and customer activations in collaboration with regional TDC to drive sales and tourism,
  • Implemented a cohesive brand strategy across nine websites and social media platforms, enhancing brand consistency and visibility, which resulted in increased engagement and revenue.
  • Improved internal marketing processes by designing and integrating event management software, enhancing transparency and providing access to real-time business data.
  • Developed and executed asset development strategies for a new multi-unit restaurant chain, significantly increasing consistency, brand awareness and customer engagement.

Director of Marketing, Public Relations and Events

Emerald Grande at HarborWalk Village
01.2007 - 01.2017
  • Sales for 12 lines of business, resulting in an increase in revenue and engagement also securing several multi-year corporate sponsorships valued at $500,000 annually.
  • Created customer relationship management (CRM) and loyalty programs, developed social media marketing initiatives, and optimized websites for search engines, which improved guest satisfaction, tracked purchasing habits, and increased customer retention.
  • Established a dashboard reporting system to capture essential data, align incentives, and negotiate multi-year sponsorships with major brands such as Coca-Cola, Miller Lite, and Red Bull, leading to an increase in sponsorship revenue.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Organized and executed robust, creative experiential marketing events.

Business Development Director

Florida Restaurant & Lodging Association
01.1997 - 01.2013
  • Developed and implemented strategic partnerships, resulting in a 30% increase in annual membership through targeted initiatives and collaborations.
  • Coordinated regional marketing plans and managed three chapters, leading to growth and diversity among over 300 members.
  • Established a comprehensive training and sponsorship program, which significantly improved member and sponsor engagement and provided a strong return on marketing investment.

Education

Marketing/Marketing Management, General

Collin College

Florida

American Hotel & Lodging Association

Skills

  • Sales Strategy Development
  • Tourism marketing initiatives
  • Collaborative Partnership Building
  • Proficient in Opera system
  • Sales Team Management
  • Loyalty Program Analysis and Optimization
  • Skilled Contract Discussions
  • Key Account Management
  • Competitor Analysis

Timeline

Director of Sales and Marketing / Assistant General Manager

Diamond Rock Hospitality
01.2020 - 01.2024

Sales/Brand Development Manager

Word of Mouth Group
01.2017 - 01.2019

Director of Marketing, Public Relations and Events

Emerald Grande at HarborWalk Village
01.2007 - 01.2017

Business Development Director

Florida Restaurant & Lodging Association
01.1997 - 01.2013

Florida

American Hotel & Lodging Association

Marketing/Marketing Management, General

Collin College

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Jamie Marie Hall