Eric Laguna
Summary
Dynamic professional in home entertainment electronics with a strong foundation in market management and customer relations. Proven track record of training teams to implement effective strategies that enhance brand visibility and drive customer engagement. Recognized expertise in market analysis and campaign execution, with a keen ability to adapt strategies for optimal results. Renowned for analytical thinking, taking initiative, and creative problem-solving skills, contributing to significant sales growth and elevating the local market to one of the top-performing regions nationwide.
Overview
5
5
years of professional experience
Work History
TCL Market Manager
ActionLink
06.2025 - Current
- Analyzed market trends and consumer data to inform product positioning and promotional activities.
- Conducted competitive analysis to identify opportunities for growth and differentiation in the marketplace.
- Implemented training programs for team members, enhancing skills in sales techniques and product knowledge.
- Evaluated campaign performance metrics to refine strategies and maximize return on investment.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
- Cultivated a high-performance culture within the team through motivational leadership techniques and ongoing skill development opportunities.
- Coached sales team members in effective selling strategies and closing techniques.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
TCL Brand Ambassador
Best Buy
Rancho Cucamonga, CA
03.2024 - 04.2025
- Engaged customers through product demonstrations and effective communication techniques.
- Developed and maintained strong relationships with store management to enhance brand visibility.
- Trained new team members on product features and customer engagement strategies.
- Conducted market research to gather insights on consumer preferences and trends.
- Assisted in organizing promotional events to drive brand awareness and sales growth.
- Provided feedback on inventory management to optimize product availability for customers.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
Sales Representative
Best Buy
Rancho Cucamonga, CA
03.2023 - 02.2024
- Led team in achieving sales targets through effective training and motivation strategies.
- Collaborated with team members to achieve monthly sales targets consistently.
- Presented product demonstrations to educate customers on features and benefits.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Tech Consultant
Target
05.2021 - 12.2021
Education
Bachelor of Arts - Film and Media Studies
University of California, Santa Barbara
Santa Barbara, CAAssociate of Arts - Broadcasting and Cinema
Chaffey College
Rancho Cucamonga, CAAssociate of Arts - Arts and Humanities
Chaffey College
Rancho Cucamonga, CAHigh School Diploma -
Fontana High School
FontanaSkills
- Multilingual communication
- Responsive to changing environments
- Customer relationship management
- Sales and merchandising experience
- Experienced in consumer electronics
- Strong verbal communication
- New product introduction
- Promotional strategy development
- Market competitive analysis
- Performance analysis
- Market analysis and research
- Customer behavior insights
- Cultivating strong partnerships
- Engaging sales presentations
- Brand positioning expertise
- Brand promotion expertise
Timeline
TCL Market Manager
ActionLink
06.2025 - Current
TCL Brand Ambassador
Best Buy
03.2024 - 04.2025
Sales Representative
Best Buy
03.2023 - 02.2024
Tech Consultant
Target
05.2021 - 12.2021
Bachelor of Arts - Film and Media Studies
University of California, Santa Barbara
Associate of Arts - Broadcasting and Cinema
Chaffey College
Associate of Arts - Arts and Humanities
Chaffey College
High School Diploma -
Fontana High School