ERIC SANDERS

Experienced music executive with 20+ years in digital music distribution, artist development, and label strategy. Specializing in Hip-Hop and R&B, with proven success in release planning, DSP pitching, marketing budget management, and client relations. Skilled in building strategic partnerships, leveraging technology, and using data analytics to optimize music campaigns. Strategic and results-driven music executive with 20+ years of experience spanning artist development, digital distribution, Hip-Hop/R&B marketing, content strategy, catalog acquisition, and radio. Deep knowledge of the independent artist ecosystem, DSP strategy, and rights management. Proven ability to lead cross-functional teams, manage client portfolios, and launch scalable music campaigns. Strong relationships across the Hip-Hop and R&B industries, combined with a tech-forward, data-informed approach.