Eric Smits
Brighton
Summary
Dynamic Marketing Professional with a proven track record in optimizing digital marketing campaigns. Expert in CM360 and GA4, leveraging data-driven insights to enhance client strategies. Strong negotiator and communicator, successfully managing vendor relationships and leading cross-functional teams to exceed KPIs and drive brand growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Buyer
Swanson Russell
03.2021 - Current
- Manage digital marketing initiatives across Search, Display, and other social platforms, ensuring cohesive brand presentation and message alignment.
- Managed relationships with vendors and media partners to negotiate optimal rates and terms.
- Partner with leadership to develop data backed, audience-first strategies using campaign insights and budget modeling
- Lead cross-functional teams to deliver optimized campaigns meeting client KPIs and business objectives
- Create and present campaign performances and optimizations strategies to leadership and clients, translating analytics into actionable recommendations
- Supervise executional workflows and maintain calender alignment for multi-brand campaigns.
Marketing Research Intern
Smith Kroeger
05.2020 - 08.2020
- Conducted data analysis and market research to identify growth opportunities and improve clients’ online presence and public relations.
- Authored a COVID-19 impact presentation used by agency leadership to guide client outreach and content strategies.
- Assisted in developing marketing strategies based on research findings.
Education
Bachelor of Science - Marketing Research
University of Nebraska, Lincoln
Lincoln, Nebraska, NE03-2021
Skills
- Marketing Management
- CM360 and GA4
- Negotiations
- Interpersonal and Written Communication
- Digital Media & Analytics
- Collaboration and Leadership
- Various Self Managed Ad Platforms
Certification
Google Ads Partner Certification
Timeline
Media Buyer
Swanson Russell
03.2021 - Current
Marketing Research Intern
Smith Kroeger
05.2020 - 08.2020
Bachelor of Science - Marketing Research
University of Nebraska, Lincoln