Megan Baron
Columbus,OH
Summary
Marketing professional with focus on strategic media buying and campaign optimization. Adept at negotiating ad placements and enhancing campaign outcomes through data-driven decisions. Reliable team player who adapts to shifting market demands and consistently achieves measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Media Buyer
Madden Media
08.2024 - 07.2026
- Planned, executed, and optimized multi-channel digital advertising campaigns for destination marketing organizations (DMOs), tourism boards, and hospitality clients.
- Managed media buys across platforms including Google Ads, Meta Ads Manager, LinkedIn, YouTube, TikTok, and Spotify.
- Developed audience targeting strategies using demographic, geographic, behavioral, and interest-based data to maximize campaign performance.
- Allocated and managed advertising budgets ranging from small local campaigns to six-figure regional tourism initiatives while maintaining pacing and ROI goals.
- Monitored campaign performance daily and optimized bids, placements, creatives, and audience segments to improve key performance indicators.
- Analyzed campaign metrics including CTR, CPC, CPM, CPA, conversions, and engagement to identify optimization opportunities.
- Collaborated with account managers, creative teams, and clients to develop media strategies aligned with tourism marketing objectives and seasonal travel trends.
- Produced regular performance reports and presented campaign insights, recommendations, and optimization strategies to internal teams and clients.
- Managed A/B testing for ad creative, messaging, landing pages, and audience segments to improve campaign effectiveness.
- Coordinated campaign launches, quality assurance, and troubleshooting across multiple advertising platforms.
- Ensured campaigns adhered to client brand standards, platform advertising policies, and budget constraints.
- Leveraged analytics tools such as Google Analytics 4, reporting dashboards, and platform insights to inform strategic decision-making.
- Optimized campaigns to increase destination awareness, website traffic, visitor engagement, and tourism-related conversions.
Digital Marketing Generalist
National Vision/AC Lens
10.2021 - 07.2024
- Manage digital advertising campaigns to effectively reach targeted audiences and KPI's (Google Ads, Microsoft Bing Ads, Apple Ads).
- Develop and execute optimization plans and bidding strategies for better ROI.
- Execute digital marketing strategies to drive brand awareness.
- Meet and collaborate with Affiliate partners to create new marketing initiatives and measure results outside of our own platforms with outside publishers.
- Collaborate with cross-functional departments to develop marketing campaigns suited to different business needs.
- Conduct advertising strategy meetings to establish goals and delegate tasks.
- Monitor and report on performance metrics to track progress and ensure objectives were met.
- Oversee the planning for social media strategies for Instagram (using Mavrk and Empli).
- Create content and messaging on advertising campaigns and social media content.
- Implement social media strategies to integrate with overall marketing tactics.
Marketing Coordinator
BarkBox
11.2019 - 08.2021
- Managed a Facebook bot platform (ManyChat) where I developed marketing strategies that focused on hitting KPI's and increased our keyword rankings on Amazon.
- Built an audience of over 200,000 Facebook Messenger subscribers who took part in our monthly promotions.
- Managed Google Ads platform.
- Developed insights on marketing campaigns to assess performance against goals.
- Collected performance data on each promotion to better plan future events.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Managed day-to-day functions of promotion and marketing departments.
Customer Service Representative
BarkBox
11.2016 - 11.2019
- Responded to telephone, chat and e-mail inquiries following account information, questions or concerns.
- Delivered personalized customer service relating to questions and promptly resolved basic problems on customer accounts.
- Remained open to feedback from supervisor and peers to build and improve skills set.
- Processed orders, returns, and exchanges in an accurate and efficient manner.
Education
Bachelor of Arts - Communication, Psychology
University of Cincinnati
12-2015
Skills
- Marketing Analytics
- Digital Marketing
- Microsoft Office
- Microsoft Excel
- Social Media Management
- Client communication
- Brand awareness
- Performance tracking
- Campaign management
Certification
- Google Analytics/Google Ads
- Microsoft Bing Ads
Timeline
Media Buyer
Madden Media
08.2024 - 07.2026
Digital Marketing Generalist
National Vision/AC Lens
10.2021 - 07.2024
Marketing Coordinator
BarkBox
11.2019 - 08.2021
Customer Service Representative
BarkBox
11.2016 - 11.2019
Bachelor of Arts - Communication, Psychology
University of Cincinnati