ERICA COOK
Houston,TX
Summary
Resourceful Sales Executive with 25 years of experience working independently and collaboratively with team to foster client relationships and drive sales. Identifies decision-makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.
Overview
20
20
years of professional experience
Work History
VP of Sales
Safepoint GPS
Houston, TX
06.2022 - Current
- Developed and implemented sales strategies to increase market share.
- Created and executed plans for customer acquisition, retention and growth.
- Conducted regular meetings with sales team to review performance and set goals.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Reviewed sales pipelines on a weekly basis to identify areas for improvement or potential issues.
- Negotiated contracts with key customers and suppliers.
- Organized trade shows and other events to promote products and services.
Finance/Sales/Inventory
Mac Haik Group
01.2018 - 06.2022
- Placed and tracked more than 2 million in monthly orders
- Worked closely with Operations to provide specific areas knowledge to help increase company business
- Executed regular inventory count and supply audits to monitor shrinkage and generate insight into purchasing decisions
- Addressed internal supply problems head-on and developed creative solutions to prevent delays
- Collected nearly $100,000 in unpaid rebates
- Collected over $500,000 in unpaid finance contracts
- Backed up Finance Managers when business increased or when short staffed to prevent loss of revenue.
VP of Sales - Houston, TX
Regions Dealer Finance
Houston
01.2011 - 01.2018
- Increased dealer base for the Houston market by closing three Fortune 500 companies, as well as 140 smaller corporate entities
- Maintained 140 corporate dealer accounts in Houston and within a 200 mile radius
- Communicated with our customers providing them with market updates, sales events, risk issues, profitability, dealership training, while maintaining positive relationships
- Recognized Top 2 Sales Manager by the Regions CEO at National Sales Meeting for nationally exceeding volume year over year
- Responsible for all Houston dealership promotions and events.
Finance Director/Partner
Cook Ford
01.2009 - 01.2011
- Closed and secured loans on all auto finance contracts producing over 100,000 in monthly profits
- Built relationships with over 25 lenders resulting in higher retained profit on finance contract
- Recognized #1 nationally in warranty sales by Ford Motor Credit and Dealer Associates
- Increased sales production to over $200,000 monthly revenue by aggressively and successfully managing the subprime market.
District Sales Manager
Dealer Associates Inc.
01.2004 - 01.2009
- Provided Off-Shore account set ups for dealership owners
- Trained Finance & Sales Managers (customer objections, closing contracts and securing contracts, increasing overall dealership profits
- Implemented customized sales process according to each dealership need
- Handled all dealership accounts base production daily, weekly, and monthly.
Education
Some College (No Degree) - Business
Texas State
San Marcos, TX01-1996
Some College (No Degree) - Business
Lamar University
Beaumont, TX01-1994
Skills
- Strong verbal/non-verbal/written communication skills
- Leadership
- Proficient ability in communicating via internet, print/digital media, public speaking, and social settings
- Proficient in Microsoft Office, Adobe, Outlook, Route One, Dealer Track, Salesforce, PeopleSoft, Photoshop, Affinity Portal, LinkedIn, Facebook, Twitter, ADP, and Internet
- Key account development
- Revenue Growth
- Sales Presentations
- Sales Training
- Account Servicing
- Lead Development
- Project Management
Affiliations
- Tennis
- Golf
- Fishing
- Creative Writing
- Photography
Accomplishments
- National Sales Award (2012, 2013, 2014, 2015)
- Warranty Sales Award
- Auto Finance Award
Languages
Arabic
Limited
Timeline
VP of Sales
Safepoint GPS
06.2022 - Current
Finance/Sales/Inventory
Mac Haik Group
01.2018 - 06.2022
VP of Sales - Houston, TX
Regions Dealer Finance
01.2011 - 01.2018
Finance Director/Partner
Cook Ford
01.2009 - 01.2011
District Sales Manager
Dealer Associates Inc.
01.2004 - 01.2009
Some College (No Degree) - Business
Texas State
Some College (No Degree) - Business
Lamar University
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