Erica Garbarini

• Produced and edited 220+ end-to-end digital videos for Vox Media’s The Dodo, managing the full production lifecycle from story sourcing to final delivery and optimizing content for Facebook, Instagram, YouTube, TikTok, and Snapchat, generating 400M+ Facebook views and ~800M+ cross-platform views, with multiple videos ranking among the top-performing stories weekly.
• Managed creator and talent relationships for digital campaigns, ranging from emerging pet-focused UGC creators to A-list talent including Scarlett Johansson.
• Worked behind and in front of the camera, supporting and shooting large-scale brand shoots for clients like Dyson with talent such as Malin Åkerman, while also serving as on-camera talent for campaigns like Benebone.

• Developed and executed digital marketing campaigns and email marketing initiatives enhance brand awareness and engagement
• Managed social media platforms, creating video content that increased our IG following by 12%, translating into a real-life increase in community involvement.
• Trained junior staff on digital marketing tools, fostering skill development and team efficiency.

• Managed end-to-end social video production for promotional and archival materials, filming new events and also pulling from archival footage.
• Maintained and organized a 10+ TB digital media archive spanning two decades of performances and recordings, improving accessibility and long-term storage of production assets.
• Served as Assistant Editor for the “Selected Shorts” podcast, supporting episode assembly, audio cleanup, and final post-production for broadcast-quality releases to its ~340,000 monthly listeners.

• Produced high-impact video content for campaigns with talent like Tegan & Sara and The Queer Eye cast.
• Directed on-location shoots, ensuring proper lighting, sound, and framing for optimal video quality before editing the footage for social.
• While producing social content alongside the Creative Director, we saw a 45k follower increase on Instagram and a ~10k subscriber count increase on Youtube.

- Freelance on-set production assistant often working on Orange Is The New Black (2017-2018), The Blacklist (2018-2019), Betty (2020), Beauty (2020).