Erica Henri
Plano,TX
Summary
Solutions-driven team member, eager and enthusiastic about learning or producing profitable outcomes. Extensive experience in social media marketing and looking to transition into a role utilizing artistic abilities and experience. With the analytic and marketing knowledge I have gained and my studio art experience, I would be a valuable asset to any company seeking creative support.
Overview
9
9
years of professional experience
Work History
Paid Social Associate
SwellShark Media Agency
09.2021 - Current
- Executed planning, trafficking, and optimizing programmatic campaigns on multiple ad platforms, and across 15+ luxury, retail, and CPG brands
- Responsible for ensuring proper optimizations and launch, daily campaign pacing, and hygiene
- Proficient in media planning and strategy; establishing campaign optimizations to align with clients' goals, and contributing to various analytical and status reports
- Heading communications with platform representatives, and reaching out for solutions when issues arise within any ads managers
Marketing and Finance Advisor
The Legends of Western Swing Music Festival
01.2015 - Current
- Designed and illustrated the logo for this festival's non-profit organization, Gloria's Joy, which is used on the website and promotional postcards
- Conduct promotions with designed brochures and postcards, as well as managed admission ticket sales, raffle ticket sales, merchandise sales, and social media advertising
Store Manager
Smudge Studios
10.2019 - 03.2020
- Provided activities for kids and adults, including splatter painting, ceramics, sensory activities, and summer daycare programs
- Responsibilities included organizing activities, supervising cleanup, managing payment, and customer relations
- Developed trusting relations with the parents and customers in this social environment, requiring personable and communicative skills
Education
Bachelor of Fine Arts - Studio Arts
The University of Texas At Austin
Austin, TX05.2021
Skills
- Social media management
- Performance Evaluations
- Preparing Reports
- Marketing strategies
- Time Management
- Client relations
- Microsoft Office proficiency
- Google Suite proficiency
- Adobe Creative Cloud proficiency
- Studio art mediums; drawing, painting, printmaking, photography, and more
University Engagement
- Ignite Texas, Austin, TX, Counselor, 2018 - 2020
- Mount Nebo, Austin, TX, Mentor, 2018 - 2019
- Sigma Phi Lambda, Austin, TX, Member, 2018 - 2020
Awards
Dallas Advisory Council Scholarship in Art and Art History | 2018
Susan Vaughan Foundation Endowed Scholarship in Art and Art History | 2018
The National Society of Collegiate Scholars | 2018 - 2020
The National Society of High School Scholars | 2014 - 2017
Art Department Award | 2016, 2017
Timeline
Paid Social Associate
SwellShark Media Agency
09.2021 - Current
Store Manager
Smudge Studios
10.2019 - 03.2020
Marketing and Finance Advisor
The Legends of Western Swing Music Festival
01.2015 - Current
Bachelor of Fine Arts - Studio Arts
The University of Texas At Austin
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