Erica Henri
Plano,TX
Summary
Solutions-driven team member, eager and enthusiastic about learning or producing profitable outcomes. Extensive experience in social media marketing and looking to transition into a role utilizing artistic abilities and experience. With the analytic and marketing knowledge I have gained and my studio art experience, I would be a valuable asset to any company seeking creative support.
Overview
9
9
years of professional experience
Work History
Paid Social Associate
SwellShark Media Agency
New York, NY
09.2021 - Current
- Executed planning, trafficking, and optimizing programmatic campaigns on multiple ad platforms, and across 15+ luxury, retail, and CPG brands
- Responsible for ensuring proper optimizations and launch, daily campaign pacing, and hygiene
- Proficient in media planning and strategy; establishing campaign optimizations to align with clients' goals, and contributing to various analytical and status reports
- Heading communications with platform representatives, and reaching out for solutions when issues arise within any ads managers
Marketing and Finance Advisor
The Legends of Western Swing Music Festival
Wichita Falls, TX
01.2015 - Current
- Designed and illustrated the logo for this festival's non-profit organization, Gloria's Joy, which is used on the website and promotional postcards
- Conduct promotions with designed brochures and postcards, as well as managed admission ticket sales, raffle ticket sales, merchandise sales, and social media advertising
Store Manager
Smudge Studios
Austin, TX
10.2019 - 03.2020
- Provided activities for kids and adults, including splatter painting, ceramics, sensory activities, and summer daycare programs
- Responsibilities included organizing activities, supervising cleanup, managing payment, and customer relations
- Developed trusting relations with the parents and customers in this social environment, requiring personable and communicative skills
Education
Bachelor of Fine Arts - Studio Arts
The University of Texas At Austin
Austin, TX05.2021
Skills
- Social media management
- Performance Evaluations
- Preparing Reports
- Marketing strategies
- Time Management
- Client relations
- Microsoft Office proficiency
- Google Suite proficiency
- Adobe Creative Cloud proficiency
- Studio art mediums; drawing, painting, printmaking, photography, and more
University Engagement
- Ignite Texas, Austin, TX, Counselor, 2018 - 2020
- Mount Nebo, Austin, TX, Mentor, 2018 - 2019
- Sigma Phi Lambda, Austin, TX, Member, 2018 - 2020
Awards
Dallas Advisory Council Scholarship in Art and Art History | 2018
Susan Vaughan Foundation Endowed Scholarship in Art and Art History | 2018
The National Society of Collegiate Scholars | 2018 - 2020
The National Society of High School Scholars | 2014 - 2017
Art Department Award | 2016, 2017
Timeline
Paid Social Associate
SwellShark Media Agency
09.2021 - Current
Store Manager
Smudge Studios
10.2019 - 03.2020
Marketing and Finance Advisor
The Legends of Western Swing Music Festival
01.2015 - Current
Bachelor of Fine Arts - Studio Arts
The University of Texas At Austin