JAMIE JOHNS
Brooklyn,NY
Overview
5
5
years of professional experience
Work History
Paid Social Manager
Cuker Agency
San Diego, USA
01.2021 - Current
- Lead paid social strategy across Meta, TikTok, Pinterest, and emerging platforms, aligning creative, audience, and media planning to drive growth and performance.
- Oversee $2.7M+ in annual paid social investment, managing budgets, forecasting, and optimization across multiple client portfolios.
- Translate performance data into actionable insights and recommendations, presenting trends and learnings to internal teams and clients.
- Partner closely with creative, organic social, and influencer teams to ensure cohesive storytelling and platform-native execution.
- Identify opportunities to scale high-performing content and adapt social strategy based on platform trends and audience behavior.
Social Media Specialist
Cuker Agency
San Diego, California
01.2025 - Current
- Support organic social strategy through content planning, publishing, and performance analysis across Instagram and TikTok.
- Develop monthly content calendars aligned with brand goals, launches, and paid media priorities.
- Analyze organic performance trends to inform content direction, posting cadence, and creative testing.
Education
Bachelor of Science - Marketing Strategy
University of North Carolina
Wilmington05-2021
Skills
- Meta Business Suite
- Google Ads
- Google Analytics 4
- Pinterest business hub
- TikTok Business Center
- Budget allocation
- Performance monitoring
- Strategic recommendations
- Social media strategy
- Campaign management
- Digital advertising
- Sprout Social
- Social media management
Projects
Founder | Knitwear Brand
- Launched and grew a handmade knitwear brand using an organic social-first strategy.
- Create short-form content highlighting fit and styling.
- Manage community engagement, orders, and customer experience.
- Grew audience and engagement through consistent posting and trend-driven content.
- Optimize listings, pricing, and conversion performance.
Timeline
Social Media Specialist
Cuker Agency
01.2025 - Current
Paid Social Manager
Cuker Agency
01.2021 - Current
Bachelor of Science - Marketing Strategy
University of North Carolina