ERICA KELLY
Summary
Forward-thinking Vice President of Operations dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Senior Vice President, Operations
proTunes, Seattle, WA
Seattle, WA
01.2024 - Current
- Managed large-scale projects from conception through execution, delivering results on time and within budget parameters, including moving our financial software and CRM to an Oracle based ERP.
- Managed the evaluation and conversion of our payroll/HR to a more robust software.
- Managed the acquisition of 3 new companies into the Verifyyed Group of Companies
- Negotiated contracts with vendors and suppliers, securing favorable terms while maintaining quality standards.
- Established robust compliance programs to ensure adherence to industry regulations and mitigate legal risks.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased company profits through performance optimization strategies and efficiency improvements.
- Supported Executive Team in reviewing, identifying, and prioritizing strategic initiatives.
Director – Licensing and Clearance
proTunes
02.2022 - 12.2023
- Handle creative briefs, licensing requests, and all music clearance opportunities at proTunes
- Research music for details pertinent to clearance and tracking and provide music rights reports as necessary to address business or legal needs
- Collaborate with major record labels and music publishing companies as well as advertising agencies, brands, and gaming companies to ensure correct music licensing across broadcasting media
- Support wider music and legal teams on broader initiatives and strategic planning
- Increased sales by 400% in 2022 by leading planning, building, and expansion of Clearance Division
- Identified opportunity to clear clients' music and developed feasibility and action plan of creating new division
- Developed system and pricing structure for clearance work based on research data
- Collaborated with cross-functional teams to sell service to clients and expand reach beyond advertising industry
Senior Account Manager & Clearance
proTunes
08.2019 - 02.2022
- Oversaw onboarding of new advertising agencies and global creatives
- Handled account management and facilitated communication between music library partners and agency clients
- Owned day-to-day tasks of contacting labels for music clearance, connecting producers with libraries for custom music, and assisting creatives in navigating vendor services and royalty collections
- Improved client communication and sales by implementing Customer Relationship Management (CRM) software
- Researched CRM software options suitable for licensing industry and authored Request for Proposal (RFP)
- Collaborated with project manager and developer to build and test CRM software and author documentation
- Assisted in training staff on software use and importance of implementation
Director – Talent Agencies
Voices.com, London, Canada
London, Canada
08.2017 - 07.2019
- Supervised Talent Agencies division after acquisition and merger with voicebank.net
- Expanded talent network for voice over by building new Talent Agency Division from voicebank.net acquisition
- Collaborated with talent agencies to transition contracts over from voicebank.net acquisition
- Headed change management for new processes and addressed stakeholders' concerns on differences
- Established and cultivated relationships with new talent agencies using existing professional network
COO
Voicebank.net, Inc., Los Angeles, CA
Los Angeles, CA
03.1999 - 07.2017
- Built and pioneered an industry-leading company in providing online voice over auditioning services
- Oversaw daily operations of sales, marketing, and finance teams
- Assisted talent agencies and Fortune500 clients in building voice over recording booths and adding digital recording and DSL to offices across US and Canada
- Revolutionized voice over casting process by building software and launching voicebank.net to put industry online
- Established need to modernize and digitize traditional voice over casting process
- Developed new end-to-end process by creating and testing voice over casting workflow
- Oversaw development of new software and negotiated with 3rd party audio company for file delivery
- Drove 11 years revenue growth by designing sustainable business plan based on implementing new revenue streams
- Identified company opportunities and strengths to focus on for long-term strategic growth plan
- Invested in people management by developing and implementing fair and competitive hiring strategies
- Collaborated with clients and industry leaders to identify revenue stream opportunities and improve offerings
- Headed sale negotiations and transition of company to Voices.com through stakeholder collaboration
- Facilitated discussion for initial terms of acquisition with Voices.com
- Coordinated with accounting and legal teams as well as Morgan Stanley to evaluate value of voicebank.net
- Negotiated terms of sale and transaction completion with acquiring company
- Expanded talent network reach by affiliating with Screen Actors Guild (SAG) to facilitate voice over actor workshops
- Established relationships with SAG staff to introduce voicebank.net's role in voiceover world
- Collaborated SAG to develop annual workshops for voice over actors in L.A., Chicago, and New York
- Led annual workshops with talent agents and producers to educate actors on job retention and rates increase
- Achieved highest customer service numbers across Morgan Stanley clients by implementing customer-focused culture
- Developed and cultivated company culture providing superior24/7 customer service
General Manager
Video Box Studios, Inc., Los Angeles, CA
Los Angeles, CA
08.2003 - 05.2007
- Directed production schedule and staffing for Jeff Hixon's state-of-the-art post-production studio
- Oversaw business management for projects including voiceover, band and singer contracts, and music licensing
Sales Manager
Voicebank.net, Inc., Los Angeles, California
Los Angeles, California
01.1999 - 01.2004
Education
Associate of Arts - Economics
Highline Community College
Des Moines, WashingtonSkills
- Business Development
- Strategic Planning
- Project Management
- Team Leadership
- Staff Management
- Change Management
- Networking
- Stakeholder Management
- Relationship Building
- Cross-Functional Collaboration
- License Management Software
- Operational excellence
- Organizational development
- Logistics management
- Workforce planning
- Operations management
- Leadership training
- Operations oversight
- Process improvements
- Purchasing and planning
- Budget control
- Performance analysis
- Cost analysis and savings
- Business development
- Business administration
- Succession planning
- Business process reengineering
- Capital spending
- Growth management
- Financial controls implementation
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
Certification
- Sales Fundamentals, Grant Cardone Sales Training, 2021
- Mastering the Cold Call, Grant Cardone Sales Training, 2021
- Music Business Foundations, Berklee College of Music, 2021
Timeline
Senior Vice President, Operations
proTunes, Seattle, WA
01.2024 - Current
Director – Licensing and Clearance
proTunes
02.2022 - 12.2023
Senior Account Manager & Clearance
proTunes
08.2019 - 02.2022
Director – Talent Agencies
Voices.com, London, Canada
08.2017 - 07.2019
General Manager
Video Box Studios, Inc., Los Angeles, CA
08.2003 - 05.2007
COO
Voicebank.net, Inc., Los Angeles, CA
03.1999 - 07.2017
Sales Manager
Voicebank.net, Inc., Los Angeles, California
01.1999 - 01.2004
Associate of Arts - Economics
Highline Community College