Erica Mancinelli
Wynantskill,NY
Summary
Outreach and Marketing Specialist with a clinical foundation in mental health counseling. Expertise in driving client growth through strategic marketing initiatives, increasing brand visibility, and cultivating partnerships with community organizations. Successfully executed targeted campaigns that enhance service access and engagement.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Regional Marketing & Outreach Specialist (Part-Time)
Ellie Mental Health
01.2026 - Current
- Lead outreach and marketing initiatives across two clinic locations to drive client growth and community engagement
- Increased referral submissions and new client inquiries through targeted digital and community-based campaigns
- Tripled social media following, significantly increasing brand visibility and audience reach
- Built and maintained strategic partnerships with schools, healthcare providers, and community organizations to enhance community outreach
- Develop and execute multi-platform marketing strategies using Meta Ads, Instagram, Facebook, Google, TikTok, LinkedIn, and Ubberall
- Planned and facilitated community events, presentations, and networking opportunities to effectively promote services and engage the community
- Supported recruitment initiatives, generating over 12 candidate applications and facilitating interviews and hires across clinical sites
Licensed Mental Health Counselor
Ellie Mental Health
11.2023 - Current
- Managed caseload of 40-80 clients, enhancing clinic growth and increasing community visibility
- Collaborated with internal teams and external providers to coordinate client care and improve referral pathways
- Contributed to operational development in startup clinic, establishing foundational processes and systems
- Recognized as Employee of the Year (2024) for leadership and organizational impact
Mental Health Counselor (Limited Permit)
Greenpoint Psychotherapy
04.2023 - 06.2023
- Conducted individual therapy sessions for diverse clients at Greenpoint Psychotherapy.
- Developed personalized treatment plans based on client assessments and needs.
- Utilized evidence-based techniques to address various mental health concerns.
- Delivered therapy services, enhancing client retention and engagement
- Facilitated referral continuity through effective communication and care coordination
Mental Health Counseling Intern
Albany Medical Center
02.2022 - 12.2022
- Delivered counseling services (ages 5-18) within a multidisciplinary medical setting
- Coordinated care with providers, connecting families to essential community resources for improved support
- Built referral network and collaborated with interdisciplinary teams to enhance service delivery
Peer Mentor (Psychology Dept.)
University at Buffalo
09.2020 - 12.2020
- Guided students in navigating academic resources and campus services to maximize their educational experience.
- Mentored students, connecting them with academic and campus resources to support their academic success.
- Facilitated study groups for diverse student populations.
- Organized workshops to enhance skills and foster student engagement in academic and extracurricular activities.
Education
M.S. - Mental Health Counseling
University At Albany
Albany, NY01-2022
B.S. - Psychology; Minor in Public Health
University At Buffalo
Buffalo, NY01-2021
Skills
- Outreach partnership
- Referral network development
- Digital outreach tactics
- Online engagement strategies
- Event planning and management
- Event coordination and execution
- Community relations expertise
- Stakeholder engagement
- Content creation and brand development
- Referral network building
- Public speaking
- Behavioral health knowledge and client needs insight
- Relationship building techniques
Certification
Licensed Mental Health Counselor (LMHC), New York
Accomplishments
- Dean's List (2019)
- National Society of Collegiate Scholars
- National Society of Leadership & Success
Education And Licensure
- M.S., Mental Health Counseling, University at Albany, 2021-2022
- B.S., Psychology; Minor in Public Health, University at Buffalo, 2017-2021
Timeline
Regional Marketing & Outreach Specialist (Part-Time)
Ellie Mental Health
01.2026 - Current
Licensed Mental Health Counselor
Ellie Mental Health
11.2023 - Current
Mental Health Counselor (Limited Permit)
Greenpoint Psychotherapy
04.2023 - 06.2023
Mental Health Counseling Intern
Albany Medical Center
02.2022 - 12.2022
Peer Mentor (Psychology Dept.)
University at Buffalo
09.2020 - 12.2020
M.S. - Mental Health Counseling
University At Albany
B.S. - Psychology; Minor in Public Health
University At Buffalo