Erica Salas
El Paso,TX
Summary
A results-oriented growth professional with proven track record of identifying and capitalizing on market opportunities. Skilled in developing innovative strategies to drive revenue and enhance brand loyalty. Collaborative team player who adapts to evolving business needs while maintaining strong focus on achieving targets through effective communication and leadership.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Strategic Growth Manager
Spark Advisors
El Paso, TX
10.2025 - Current
- Developed and implemented growth strategies to enhance client acquisition and retention.
- Analyzed market trends to identify opportunities for expansion and product development.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Led performance tracking initiatives, optimizing campaigns based on data-driven insights.
- Established key performance indicators (KPIs) to measure effectiveness of growth initiatives.
Market Manager
Agility Insurance Services
El Paso, Texas
07.2024 - 09.2025
- Mentored agents in identifying sales opportunities and onboarding processes while allocating resources.
- Cultivated partnerships with community organizations and healthcare providers to implement grassroots marketing strategies.
- Supported planning networking events, enhancing visibility and engagement such as Sip and Social and Let's Taco About It!
- Maintained current knowledge of insurance services and industry trends to inform strategic decisions.
- Controlled expenses through budget-conscious spending practices, ensuring financial efficiency.
- Collaborated with marketing team to create impactful visuals and copy for campaigns and events.
- Proposed innovative ideas for community outreach, such as Medicare Mondays at McDonald's and Pizza Advice events.
Market Manager
United Healthcare
El Paso, TX
08.2020 - 06.2024
- Built agent success via educational support, certification testing, and ongoing training in product knowledge.
- Coached agent performance through detailed analysis of YOY and YTD metrics.
- Forged new agency partnerships to expand market distribution.
- Utilized sales data to track performance and inform strategic decisions.
- Networked with clinics, nonprofits, and providers to create referral pathways for agents.
- Executed recruitment of new agencies and agents into internal captive department.
Director of Donor Relations
Paso Del Norte Foundation
El Paso, TX
02.2019 - 07.2020
- Developed and executed comprehensive marketing, communications, media, and public relations plans.
- Secured new agency funding and expanded existing financial resources through targeted fundraising activities.
- Implemented and scaled city-wide event, El Paso Giving Day, enhancing community engagement.
- Cultivated relationships with binational donors in collaboration with Fundación Paso del Norte para la Salud y Bienestar.
- Organized Foundation fundraising and donor cultivation events to strengthen financial support.
- Ensured compliance with all legal and statutory reporting requirements for transparency.
- Increased awareness of fundraisers through television, print, radio, and social media outreach.
- Collaborated with Marketing Agency to produce branded visuals and compelling marketing copy.
- Managed advertising campaign budgets and marketing promotions effectively.
- Achieved income goals through strategic fundraising initiatives.
- Engaged Corporate and Distinguished Donors to enhance event sponsorship participation.
- Advised on organization-wide fundraising strategy, plan, and budget development.
- Trained and managed relationships with Volunteer Coordinators and cross-departmental teams for successful event execution.
- Created and monitored local social media channels including Facebook, Twitter, and Society website.
Special Events Coordinator
El Paso Zoological Society
El Paso, TX
05.2016 - 02.2019
- Collaborated with vendors to secure services, negotiate contracts, and manage event budgets effectively.
- Managed volunteer recruitment and training to support event operations and enhance attendee experience.
- Implemented feedback mechanisms post-events to assess success and drive continuous improvement initiatives.
- Developed event themes and programming to enhance visitor engagement and educational outreach.
- Oversaw marketing efforts for events utilizing social media platforms to increase attendance and visibility.
- Established relationships with community organizations to enhance partnerships and expand event reach.
Education
Bachelor of Science - Business Administration And Management
The University of Texas At El Paso
El Paso, TX05-2004
Skills
- Budget management
- Partnership development
- Community outreach
- CRM management
- Analytics tools
- Customer acquisition
Certification
- Life & Health License
LANGUAGES
English
Native or Bilingual
Spanish
Professional Working
Timeline
Strategic Growth Manager
Spark Advisors
10.2025 - Current
Market Manager
Agility Insurance Services
07.2024 - 09.2025
Market Manager
United Healthcare
08.2020 - 06.2024
Director of Donor Relations
Paso Del Norte Foundation
02.2019 - 07.2020
Special Events Coordinator
El Paso Zoological Society
05.2016 - 02.2019
Bachelor of Science - Business Administration And Management
The University of Texas At El Paso