Detail-oriented
Erica Sammartino
Marketing Manager
Los Angeles,CA
Summary
Proactive and performance-driven Marketing Manager with expertise in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to direct creative efforts and brand engagement to achieve client targets.
Overview
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Marketing Manager
State Bank Of India (California)
Los Angeles, CA
01.2020 - Current
- Lead development and delivery of a fully integrated annual B2B and B2C marketing and communications plans and related budgets in line with the bank’s strategic priorities and revenue goals.
- Provide support for sales team and detailed business strategy reports for senior executives.
- Orchestrated successful corporate re-brand and update of all branded assets. Transformed website, social media, advertising and customer support materials to better engage customers and promote sales.
- Implemented and optimized marketing strategies which resulted in 200% growth of new monthly customers and 400% increase in customer engagement.
- Reduced marketing costs by 25% by streamlining marketing role, leveraging marketing campaign analytics, auditing budgets, and developing protocol.
Digital Asset Coordinator
PodcastOne
Beverly Hills, CA
10.2019 - 12.2020
- Monitored day-to-day operations of website and mobile app and assisted with I.T. support.
- Created regular reports monitoring web activity, SEO and social media (Twitter, Instagram, Youtube) data; collaborated with CTO on digital strategy.
- Managed eCommerce channel (Shopify); Developed new design and reporting practices which enabled network-wide expansion of merchandise production/distribution, generating a new passive stream of revenue for PC1.
Marketing Coordinator
Westlake Financial Services
Los Angeles, CA
08.2018 - 10.2019
- Managed yearly advertising budget for of more than $1.5M; worked with management to execute yearly events.
- Developed targeted marketing collateral for 7 Hankey Group affiliate companies, including press releases, email communications, and digital assets.
Freelance Marketing Coordinator
DeNike Limited
Chicago, IL
11.2017 - 04.2018
- Launched, optimized, and managed PPC account.
- Implemented effective bidding strategy, keyword management, and audience targeting; monitored budget and wrote ad copy for adverts.
Strategic Account Executive
Bloomberg BNA
Chicago, IL
01.2017 - 09.2017
- Initiated new business development through solution-based selling of specialized information services, custom content, and software.
- Handled $1.75M book of business; worked directly with C-level executives and senior management at international Fortune 1000 companies.
Strategic Account Executive
Groupon
Chicago, IL
01.2016 - 12.2016
- Promoted 3 times and hand-selected for 6 member innovation team to secure partnerships with Chicago’s biggest beauty brands.
- Developed integration strategy, branding campaigns, and KPIs/Compensation structure in collaboration with sales operations, marketing, and finance departments.
- Created and tested new health, beauty, wellness-specific sales process in Groupon’s top-grossing market. Project success led to company-wide reorganization within one fiscal quarter.
- 2015 top closer of the year for most total deals in health, beauty, wellness category.
- Maintained ~100 active accounts and produced upwards of 50 leads per day.
Education
Bachelor of Arts - International Relations And Affairs
Michigan State University
East Lansing, MI 09.2009 - 05.2013
Skills
Critical thinking
Data Analysis
Email Marketing
Marketing strategy
Project Management
Content Development
Collaboration
Software
MS Office
Adobe Creative Suite
WordPress
Marketo
MailChimp
HubSpot
Amazon Seller Central
Google Analytics
Facebook Ads Manager
Google AdWords
Salesforce CRM & Marketing Cloud
Hobbies
Music
Sewing
Netflix Marathons
Timeline
Marketing Manager
State Bank Of India (California)
01.2020 - Current
Digital Asset Coordinator
PodcastOne
10.2019 - 12.2020
Marketing Coordinator
Westlake Financial Services
08.2018 - 10.2019
Freelance Marketing Coordinator
DeNike Limited
11.2017 - 04.2018
Strategic Account Executive
Bloomberg BNA
01.2017 - 09.2017
Strategic Account Executive
Groupon
01.2016 - 12.2016
Bachelor of Arts - International Relations And Affairs
Michigan State University
09.2009 - 05.2013
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