ERICA SOUCIER
Austin,TX
Summary
Strategic, results-driven self starter with exceptional client-building acumen, proficient in business development outcomes. Possesses excellent coaching, facilitating, interpersonal, and presentation skills. Experienced in the creation of virtual and in-person platforms affording brand awareness, client expansion and retention, and effective revenue generation. Performance based professional who develops collaborative cross- functional working relationships with internal and external stakeholders to meet company objectives.
Overview
7
7
years of professional experience
Work History
Freelance Wellness Consultant
Health And Soul Wellness
08.2018 - Current
- Increased client base by 400% in one month period.
- Created websites, classes, and workshops based on target audience needs increasing revenue by 600%.
- Developed care plans, and programs for over 470 clients based on mental/emotional/physical/spiritual needs.
- Oversaw professional social media through content development, follower engagement, trend analysis, and leveraging competitor research
- Cultivated networking relationships in person and virtually leading to 500% increase in growth of company.
- Developed marketing strategies leading to 300% increase of viewing times and participation
CurrentFreelance Brand Ambassador Supervisor
Headway Workforce
07.2017 - Current
- Oversaw and managed top performing teams of 15-500 in pressure, high-scale events.
- Executed events as central point of contact between clients and contractors to ensure event fluidity.
- Coordinated across multiple teams to streamline workflow.
- Managed booth, swag, and collateral inventory for brand execution.
- Identified key, high-traffic, consumer-centric locations for ambassador activations.
Regional Marketing Manager
Fivesso
01.2017 - 01.2020
- Prospected, identified, and cultivated relationships with B2B contacts to promote product lines
- Exceeded quarterly sales goals by 67% gaining new clients while maintaining existing customer base.
- Created and maintained sales environment to support business objectives with heavy focus on demand generation.
- Worked directly with CEO to create, manage
- And execute successful promotional events and trade shows.
Event Sales and Marketing Specialist
Catered Fit
01.2017 - 01.2018
- Leveraged referral networks to promote business development resulting in 50+ annual specialty events to promote brand presence
- Established and maintained successful account relationships as well as managed end-to-end event coordination with cross-functional team support
- Created and implemented sales strategies to successfully meet company targets, maintaining conversion rate of 77%.
- Exceeded quarterly revenue goals as top producer in first 60 days of hire, continuously averaging in top 2% of sales regionally and 5% company wide.
Education
Licensed Dietitian Nutritionist -
Florida State Board of Dietetics
08.2018
Master of Science - Exercise Physiology And Nutrition
University of Miami
Miami, FL05.2016
Bachelor of Science - Exercise Physiology
University of Miami
Miami, FL05.2015
Skills
- Relationship Building & Conflict Resolution
- Virtual & In-Person Prospecting & Client Needs Assessment
- Influential & Persuasive
- Sales Operations & Marketing Strategy
- Product & Service Promotion
- Cross Functional Team Leadership
- Sponsorship and Vendor Negotiation
- Organization & Time Management
Timeline
Freelance Wellness Consultant
Health And Soul Wellness
08.2018 - Current
CurrentFreelance Brand Ambassador Supervisor
Headway Workforce
07.2017 - Current
Regional Marketing Manager
Fivesso
01.2017 - 01.2020
Event Sales and Marketing Specialist
Catered Fit
01.2017 - 01.2018
Licensed Dietitian Nutritionist -
Florida State Board of Dietetics
Master of Science - Exercise Physiology And Nutrition
University of Miami
Bachelor of Science - Exercise Physiology
University of Miami
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