Overview
Work History
Education
Skills
Accomplishments
Timeline
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Erica Sullivan

Erica Sullivan

Los Angeles,CA

Overview

4
4
years of professional experience

Work History

SEO Content Specialist, Affiliate

Vice Media LLC
Los Angeles, CA
04.2022 - Current
  • Grow organic search traffic for the Vice and affiliate verticals through SEO best practices and content growth strategies
  • Pitch trending content, deals, products and optimize high priority stories
  • Create monthly content strategies based on seasonal, evergreen, and trending keywords to build authority
  • Contribute writing to affiliate "Backed Hard" series
  • Train and refresh writers on SEO best practices
  • Create content strategies around shopping events such as Black Friday, Amazon Prime Day, Christmas, Cyber Monday, etc.
  • Make daily keyword placement recommendations to maximize search and revenue opportunity
  • Identify up-and-coming products and trending topics
  • Analyze metrics related to search traffic and keyword performance

Content Manager

Vurbl Media
Los Angeles, CA
07.2020 - 03.2022
  • Curate audio playlists around consume categories and themes
  • Analyze traffic data in Google Analytics to measure performance
  • Create clips of Us Weekly's podcasts and embed onto 2,000+ articles
  • Write content for social media posts
  • Edit co-workers and interns copywriting content
  • Interview and train curation interns
  • Plan content and write weekly newsletter

Education

Bachelor of Arts - Psychology

University of Missouri - Kansas City
Kansas City, MO
05.2020

Skills

  • Search Engine Optimization (SEO)
  • Keyword Research
  • Google Analytics
  • SEMRush
  • Google Trends
  • DOMO
  • Copywriting
  • Google Search Console
  • Ahrefs
  • E-Commerce Content Strategy
  • Digital Content Strategy
  • Creative Writing
  • Interviewing
  • Internet Content Development/Production
  • Metadata management

Accomplishments

  • Wrote and directed my first short film, Undercurrents (2023)
  • Undercurrents (2023) official nominee at the LA Independent Women Film Awards
  • Interview with Bold Journey magazine about overcoming creative blocks. You can find the interview at: https://boldjourney.com/meet-erica-sullivan/

Timeline

SEO Content Specialist, Affiliate

Vice Media LLC
04.2022 - Current

Content Manager

Vurbl Media
07.2020 - 03.2022

Bachelor of Arts - Psychology

University of Missouri - Kansas City

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Erica Sullivan