Erica Sullivan
Los Angeles,CA
Overview
4
4
years of professional experience
Work History
SEO Content Specialist, Affiliate
Vice Media LLC
Los Angeles, CA
04.2022 - Current
- Grow organic search traffic for the Vice and affiliate verticals through SEO best practices and content growth strategies
- Pitch trending content, deals, products and optimize high priority stories
- Create monthly content strategies based on seasonal, evergreen, and trending keywords to build authority
- Contribute writing to affiliate "Backed Hard" series
- Train and refresh writers on SEO best practices
- Create content strategies around shopping events such as Black Friday, Amazon Prime Day, Christmas, Cyber Monday, etc.
- Make daily keyword placement recommendations to maximize search and revenue opportunity
- Identify up-and-coming products and trending topics
- Analyze metrics related to search traffic and keyword performance
Content Manager
Vurbl Media
Los Angeles, CA
07.2020 - 03.2022
- Curate audio playlists around consume categories and themes
- Analyze traffic data in Google Analytics to measure performance
- Create clips of Us Weekly's podcasts and embed onto 2,000+ articles
- Write content for social media posts
- Edit co-workers and interns copywriting content
- Interview and train curation interns
- Plan content and write weekly newsletter
Education
Bachelor of Arts - Psychology
University of Missouri - Kansas City
Kansas City, MO05.2020
Skills
- Search Engine Optimization (SEO)
- Keyword Research
- Google Analytics
- SEMRush
- Google Trends
- DOMO
- Copywriting
- Google Search Console
- Ahrefs
- E-Commerce Content Strategy
- Digital Content Strategy
- Creative Writing
- Interviewing
- Internet Content Development/Production
- Metadata management
Accomplishments
- Wrote and directed my first short film, Undercurrents (2023)
- Undercurrents (2023) official nominee at the LA Independent Women Film Awards
- Interview with Bold Journey magazine about overcoming creative blocks. You can find the interview at: https://boldjourney.com/meet-erica-sullivan/
Timeline
SEO Content Specialist, Affiliate
Vice Media LLC
04.2022 - Current
Content Manager
Vurbl Media
07.2020 - 03.2022
Bachelor of Arts - Psychology
University of Missouri - Kansas City