Erica Widrick
Lowville,NY
Summary
Dynamic Marketing Manager with a proven track record at Uptown Girl, excelling in digital marketing and strategic planning. Spearheaded innovative campaigns, boosting sales and brand awareness significantly. Skilled in staff management and customer relationship management, adept at leveraging social media strategy to enhance audience engagement. Demonstrates exceptional creativity and decision-making abilities, driving successful marketing outcomes.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Uptown Girl
08.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Worked with graphic designers and writers to establish theme and tone for content.
Cashier
Walmart
06.2015 - 06.2019
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
Personal Health Care Provider
Arc
06.2012 - 06.2018
- Maintained a safe and clean environment for patients through meticulous attention to hygiene and infection control protocols.
- Utilized adaptive equipment and techniques when necessary to assist patients with mobility or functional limitations, promoting independence wherever possible.
- Facilitated communication between patients and their healthcare providers, acting as a liaison when necessary to advocate for the patient''s best interests.
- Assisted in coordinating home visits from other healthcare providers such as physical therapists or occupational therapists, optimizing patient treatment plans for maximum benefit.
Education
High School Diploma - General
06.2001
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Brand Promotion
- Strategic Planning
- Creative Direction
- Marketing campaigns
- Marketing campaign development
- Project Management
- Business Development
- Corporate Communications
- Advertising Management
- Social Media Platforms
- Budgeting and Allocation
- Budget Administration
- Public and Media Relations
- Customer Acquisition
- Vendor Relations
- Influencer Marketing
- Marketing and Advertising
- Relationship Building
- Social Media Campaigns
- Creative and Innovative
- Decision-Making
- Strategic Marketing
- Promotional Events
- Marketing Plan Development
- Social Media Strategy
Timeline
Marketing Manager - Uptown Girl
08.2021 - Current
Cashier - Walmart
06.2015 - 06.2019
Personal Health Care Provider - Arc
06.2012 - 06.2018
Lowville High School - High School Diploma , General
Similar Profiles
Brinlee RobinsonBrinlee Robinson
Customer Service Representative at The Uptown Girl BoutiqueCustomer Service Representative at The Uptown Girl Boutique
Emily SanchezEmily Sanchez
Cashier/Waitress at Jersey Girl Grill/Jersey Girl Kitchen & MarketCashier/Waitress at Jersey Girl Grill/Jersey Girl Kitchen & Market
Stephen DavisStephen Davis
Housekeeping at Uptown Health CareHousekeeping at Uptown Health Care
Emily KosterEmily Koster
Registered Nurse Critical Care Unit at Lewis County General HospitalRegistered Nurse Critical Care Unit at Lewis County General Hospital
Tina BoliverTina Boliver
Beautician at Shannon Lyndaker - OwnerBeautician at Shannon Lyndaker - Owner