Summary
Overview
Work History
Education
Skills
Timeline
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ERICA WILLIAMS

Austin

Summary

Luxury beauty executive with 10+ years of multi-unit experience managing multi-million dollar territories across the south east, pacific northwest and central regions developing high-performance teams, and driving retail growth across top prestige brands. Proven expertise in both sales and education, with a track record of delivering results through strategic planning, fostering cross-functional collaboration and optimizing commercial strategies for sustainable market success.

Overview

10
10
years of professional experience

Work History

Account & Education Executive

CHANEL
Austin
05.2021 - Current
  • Oversaw $23M sales territory consisting of 65 fragrance and beauty doors across 8 retail accounts.all business functions. Travel 60% of the time.
  • Managed 9 custom CAPEX projects during my time with the brand across multiple retailers and regions and tracked ROI KPI’s following each project.
  • Executed growth strategy across Austin, El Paso, West Texas, and Oklahoma regions resulting in overall market share gains.
  • Recruited, onboarded, and developed talent across all doors, providing side-by-side coaching and customized training in cluster and classroom training.
  • Cultivated strong retail partnerships and drove sustained year-over-year growth through performance analytics and hands-on leadership.
  • Responsible for upholding brand image guidelines at POS by way of visual guidelines within retail accounts.
  • Partnered cross-functionally with corporate planning, field education, and retailer teams to align KPIs and goals.
  • Created and maintained the T&E budget for travel, events, and freelance spending.
  • Developed and implemented training programs for new employees in luxury retail education.

Field Executive Trainer

ESTEE LAUDER
Seattle
05.2018 - 01.2021
  • Led both sales and education strategies for the PNW region both in stores as an account executive and in seasonal seminars as the education executive. Resulting in training over 150 beauty advisors and freelancer artists on seasonal products and high touch customer experiences.
  • Selected for global social media field project consisting of working with our global social media team and corporate education partners to execute and facilitate brand right UGC content from our regional teams.
  • Recruited a new local freelance community of which two were promoted into National Makeup Artists for the brand.
  • Planned and executed quarterly by door strategy meetings with local and regional retail partners to ensure account / retailer programming alignment.
  • Forecasted sales by market to maintain annual freelance and T&E budgets.
  • Facilitated Sephora brand education days as well as Ulta cluster trainings.

Macy’s Account Coordinator

Estee Lauder
Fort Lauderdale/Palm Beach/North Miami
04.2015 - 01.2018
  • Selected for Best of the Best field recognition program based on sales and talent performance.
  • District ranked #4 nationally and #1 regionally consistently in YOY growth.
  • Implemented a series of test and learn strategies to create a tailored beauty experience for consumers leading to highest penetration of complexion business and foundation clients loyalized in the region.
  • Selected as one of four national coordinators to the Holiday 2017 Strategy Development team within Global Education to mold the fragrance modules for global ELX learning platform.
  • Recruited, developed, and promoted 4 managers across a network of 11 stores.

Education

Bachelor’s Degree - Business Administration

Liberty University

Skills

  • Strategic Sales Leadership
  • Capex project management
  • Luxury retailer Channel Expertise
  • P&L and Budget Oversight & Forecasting
  • Talent Development & Training
  • Power BI
  • Microsoft Office Suite
  • Event Planning
  • Retail Execution

Timeline

Account & Education Executive

CHANEL
05.2021 - Current

Field Executive Trainer

ESTEE LAUDER
05.2018 - 01.2021

Macy’s Account Coordinator

Estee Lauder
04.2015 - 01.2018

Bachelor’s Degree - Business Administration

Liberty University

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