Erica Yirenkyi
Summary
Creative content creator with experience in social media marketing, video editing, and brand management. Specialize in creating engaging content for platforms like Instagram, TikTok, and YouTube to help brands connect with new audiences. Skilled in story telling, digital photography, video creation and product promotion, and more, I’m passionate about making content that resonates with a growing audience and helps brands grow.
Overview
3
3
years of professional experience
Work History
College Campus Ambassador
Pentel America
09.2024 - 12.2024
- Created and curated monthly content for a stationery brand, including reels and Instagram stories, to increase brand awareness and engagement on campus.
- Promoted the brand through tabling events, club visits, and private events, fostering direct connections with students and increasing visibility on campus.
- Collaborated with brand marketing team to develop and implement strategies for reaching target audiences on campus.
- Engaged with fellow students on social media, responding to inquiries and sharing brand promotions to boost online presence.
- Represented the brand at campus events, embodying its values and creating excitement around its products.
College Campus Ambassador
Bearpaw Shoes
09.2024 - 12.2024
- Created and shared monthly content for BEARPAW Shoes, including reels and Instagram stories, to boost brand awareness and engage the campus community.
- Promoted BEARPAW Shoes through club visits and word-of-mouth marketing, building direct connections with students and generating buzz on campus.
- Actively engaged with students on social media by sharing promotions, responding to inquiries, and showcasing BEARPAW products in relatable ways.
- Represented BEARPAW at campus events, highlighting the brand’s comfort and style to create excitement and drive interest among students.
- Gathered feedback from peers to provide insights into trends and preferences, helping refine future marketing strategies.
Content Creator/Brand Influencer
Uber - Uber One Student Plan
05.2024 - 05.2024
- Acted as a content creator to promote Uber's student one membership, spreading awareness effectively.
- Developed content for the brand, ensuring alignment with brand perks and preferences.
- Posted content in accordance with brand guidelines and preferences, maintaining consistency with the brand's image and messaging.
Social Media Content Creator
Aquasana Water Filters
04.2024 - 04.2024
- Managed the creation, filming, editing, and posting of content for Aquasana water filter company.
- Collaborated closely with the Aquasana Marketing team on content creation, activity planning, and real-time edits to maintain brand consistency.
CVS Campus Ambassador
Ambassador For CVS Pharmacy - Beauty Unaltered
01.2024 - 04.2024
- Cultivated and maintained a long-term relationship with CVS, ensuring strong ties over a 3-month period.
- Collaborated closely with CVS and Her Campus marketing teams, participating in content creation, activity planning, and real-time edits to adhere to brand guidelines.
- Led the planning and execution of an impactful on-campus event promoting Beauty Unaltered, CVS' initiative promoting realistic beauty standards.
- Actively promoted CVS' initiatives and values as a dedicated ambassador, effectively communicating key messages to diverse audiences online and offline.
- Produced compelling content to support CVS' initiatives and engage audiences.
Social Media Content Creator
Obagi Medical Products Inc.
03.2024 - 03.2024
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
Content Creator for Armani Beauty
Armani Beauty (Giorgo Armani)
06.2023 - 06.2023
- Create, edit and post content showcasing Armani Beauty's newest makeup line "Luminous Silk"
- Relay content performance back to the content team of brand
- Advocate for brand and product in person and online.
Content Creator for Jewelry Brand
Abott Lyon
05.2023 - 05.2023
- Create, edit and post content showcasing Abott Lyon's customizable Jewelry and accessories
- Relay back content performance to the content team of brand
- Advocate for brand and product in person and online.
Brand Ambassador/Content Creator for Wall Decor Company
Tile Pix
03.2023 - 03.2023
- Attend monthly meetings with content team
- Advertise and advocate for brand on campus
- Post fliers around campus showcasing brand products, and discounts
- Host 2 tabling events featuring brand and its products, talking to passer-by about the brand and products to increase awareness and drive sales
- Create, edit and post consistent content on social media to raise brand awareness
- Relay content and campus reaction with brand and content team
- Maintain close communication with brand, providing them with any and all updates about content, fliers being posted, and usage of code around campus.
Brand Ambassador/Content Creator for Bus Service Company
Rally Ourbus
02.2023 - 02.2023
- Attend weekly meetings with content team
- Advertise and advocate for brand on campus
- Post fliers around campus showcasing brand events, discounts and upcoming trips for bus service
- Take trip on bus while filming for audience to see perks of bus service
- Edit and post consistent content on social media to raise brand awareness
- Relay content and campus reaction with brand and content team
- Maintain close communication with brand, providing them with any and all updates about content, fliers being posted, and usage of code around campus.
Content Creator for Health Company
Caraway Health
01.2023 - 01.2023
- Create, edit and post content showcasing the Caraway Health app and its features, perks and all its related services
- Relay back content performance to content team of brand
- Advocate for brand and product in person and online to gain higher reach on campus.
Samsung Content Creator/Ambassador
SAMSUNG
08.2021 - 01.2022
- Created, edited, and posted consistent social media content to promote Samsung's newest products
- Worked alongside other brand ambassadors to create brand awareness at Cornell University by hosting tabling events
- Planned, produced and edited video projects to maximize engagement
- Posted useful, creative and timely content on social media, blog and website
- Utilized editing and photography tools to enhance storytelling
- Proposed creative ideas to engage followers with different content types and formats.
Education
Bachelor of Arts - Communication
University of Connecticut
Storrs, CT06-2025
Bachelor of Arts (B.A.) - Journalism - Journalism, Broadcast
University of Connecticut
05.2025
Skills
- Video Editing
- Digital Photography
- Social Media Marketing
- Product Promotion
- Content Creation
- Graphic Design
- Brand Management
- Influencer Marketing
- Audience Engagement
- Analytics & Reporting
Timeline
College Campus Ambassador
Pentel America
09.2024 - 12.2024
College Campus Ambassador
Bearpaw Shoes
09.2024 - 12.2024
Content Creator/Brand Influencer
Uber - Uber One Student Plan
05.2024 - 05.2024
Social Media Content Creator
Aquasana Water Filters
04.2024 - 04.2024
Social Media Content Creator
Obagi Medical Products Inc.
03.2024 - 03.2024
CVS Campus Ambassador
Ambassador For CVS Pharmacy - Beauty Unaltered
01.2024 - 04.2024
Content Creator for Armani Beauty
Armani Beauty (Giorgo Armani)
06.2023 - 06.2023
Content Creator for Jewelry Brand
Abott Lyon
05.2023 - 05.2023
Brand Ambassador/Content Creator for Wall Decor Company
Tile Pix
03.2023 - 03.2023
Brand Ambassador/Content Creator for Bus Service Company
Rally Ourbus
02.2023 - 02.2023
Content Creator for Health Company
Caraway Health
01.2023 - 01.2023
Samsung Content Creator/Ambassador
SAMSUNG
08.2021 - 01.2022
Bachelor of Arts (B.A.) - Journalism - Journalism, Broadcast
University of Connecticut
Bachelor of Arts - Communication
University of Connecticut
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