Erick Cheadle
Mead
Summary
Dynamic and results-driven Sales Enablement Manager with 7+ years of experience in sales training, content strategy, and performance optimization. Proven expertise in equipping sales teams with the necessary tools, knowledge, and methodologies to drive revenue growth and improve sales effectiveness. Passionate about enabling sales success through training, coaching, and strategic content execution. Seeking to leverage my expertise in a Sales Enablement Manager role at Egnyte.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Manager / Regional Fitness Director
Orangetheory Fitness
06.2024 - Current
- Partnered with leadership to develop and package high-value sales tools, including training decks, playbooks, and competitive battle cards
- Executed targeted enablement programs in coordination with cross-functional teams to enhance sales effectiveness and accelerate deal cycles
- Identified knowledge and skill gaps within the sales team and implemented training programs to drive continuous learning
- Collaborated with marketing and operations to align sales messaging and support product rollouts
Regional Fitness Director
Orangetheory Fitness
07.2021 - 06.2024
- Designed and delivered impactful sales training and coaching programs, resulting in a 15% improvement in sales productivity
- Created and managed sales playbooks and training content to support ongoing sales enablement initiatives
- Partnered with cross-functional teams to assess process improvement opportunities and optimize sales performance
Interim Studio Manager / Regional Fitness Director
Orangetheory Fitness
07.2023 - 12.2023
- Increased studio memberships by 50 within one month through targeted sales enablement strategies
- Conducted sales coaching programs to enhance conversion rates and sales effectiveness
- Developed sales enablement content, including scripts and training materials, to support the sales team
Head Fitness Coach
Orangetheory Fitness
01.2018 - 07.2021
- Spearheaded sales coaching and training initiatives, leading to a 10% increase in conversion rates
- Developed and refined onboarding processes to improve new hire training and sales effectiveness
Fitness Coach / Sales Associate
Orangetheory Fitness
05.2017 - 01.2018
- Executed lead generation strategies and prospecting, achieving a 70% membership close rate
- Maintained CRM systems to track sales performance and drive data-driven sales decisions
Education
Some College (No Degree) - Business
Western Washington University
Bellingham, WASkills
- Sales Enablement & Training
- Content Strategy & Execution
- KPI Tracking & Performance Optimization
- Sales Process Improvement
- CRM & Sales Tools Implementation
- Cross-Functional Collaboration
- Coaching & Professional Development
- Playbooks & Competitive Battle Cards
Certification
- CPR/AED Certified
- ACE Group Fitness Instructor
References
Available upon request
Timeline
Regional Manager / Regional Fitness Director
Orangetheory Fitness
06.2024 - Current
Interim Studio Manager / Regional Fitness Director
Orangetheory Fitness
07.2023 - 12.2023
Regional Fitness Director
Orangetheory Fitness
07.2021 - 06.2024
Head Fitness Coach
Orangetheory Fitness
01.2018 - 07.2021
Fitness Coach / Sales Associate
Orangetheory Fitness
05.2017 - 01.2018
Some College (No Degree) - Business
Western Washington University
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