Ericka Schmal
Nesconset,NY
Summary
Experienced E-Commerce Manager with over 7 years of experience managing retail channels including Amazon, Shopify, Walmart, and Chewy. Excellent reputation for optimizing product content and digital assets, resolving problems, and elevating overall customer experience.
Overview
8
8
years of professional experience
Work History
E-Commerce Manager
Buckle-Down, Inc.
02.2017 - Current
- Build, implement, and maintain omni-channel syndication strategy across online platforms, including Amazon 1P, Amazon 3P, Walmart, Target, Petco, Chewy, D2C, and B2B websites via Shopify, and more.
- Leverage tools available through NetSuite and Salsify CommerceXM Platform to build and maintain product content and digital asset management systems.
- Stay up-to-date on marketplace requirements, restrictions, and SEO best practices to enhance PDPs and increase discoverability.
- Write new and compelling product descriptions and enhanced content.
- Review, edit, and approve all content flowing to e-commerce channels.
- Validate product data using multi-layered formulas in Microsoft Excel.
- Collaborate with graphic designers, post-production team members, and other specialists to produce captivating and successful product pages, landing pages, site layouts, and styles.
- Utilize Google Analytics, Marketplace reports, and site metrics to determine areas of improvement.
- Establish and strengthen strategic relationships with platform account managers, advertising agencies, and leading retail industry partners.
- Drive over $3.5M in annual sales on D2C and B2B websites.
- Drive over $1.4M in annual sales on Amazon Seller Central.
- Coordinate efforts with marketing and social media departments to create, deploy, and optimize effective marketing and product release campaigns.
- Increase customer satisfaction by resolving discrepancies on direct websites and e-commerce channel listings.
Administrative Assistant
Long Island University Athletics
06.2016 - 05.2017
- Answered multi-line phone systems, routed calls, delivered messages to staff, and greeted visitors.
- Confirmed travel arrangements and accommodations for all athletes, coaches, and trainers.
- Organized receipts and submitted expense reports for traveling teams.
- Maintained athlete information database for over 200 student-athletes.
- Maintained potential team recruit information databases.
Education
Bachelor of Arts - English
Long Island University, Post
Brookville, NY05.2017
Skills
- Omni-channel Product Content Syndication
- Amazon Seller and Vendor Central
- Shopify Plus
- Walmart Marketplace and DSV
- Microsoft Excel Proficiency
- SQL Formula Building
- Adobe Illustrator and Photoshop
- Product Content Writing
- Salsify CommerceXM Administration
- Intermediate NetSuite Administration
- Digital Asset Management
- Attention to Detail
- Consistent Brand Messaging
- Promotional Marketing and Advertising
- Task Management and Prioritization
- Relationship Development
Timeline
E-Commerce Manager
Buckle-Down, Inc.
02.2017 - Current
Administrative Assistant
Long Island University Athletics
06.2016 - 05.2017
Bachelor of Arts - English
Long Island University, Post
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