Erik Burckle

Manage the marketing department with two direct reports

• Managed all domestic and international marketing programs globally for Pamarco plus three affiliate companies: Sentinel (Dallas, TX), Absolute Engineering (Skelmanthorpe, UK) TLS Anilox (Salzkotten, Germany)
• Responsible for all sales & marketing metrics, corporate strategy, brand and budget management including, but not limited to:
• Transformed company’s entire marketing presence – websites, all social media marketing, advertising, SEO/SEM, tradeshows
• Rebranded three companies across multiple vertical markets including those in the printing and packaging industries
• Created new/updated collateral (digital & print) including two new company websites – Americas and International
• Implemented new lead generation channels globally for parent company and all affiliates increasing leads over 100%
• Established a strong brand awareness at strategically targeted tradeshows and industry events worldwide

• Headed up all domestic and international marketing programs globally for Power Plant Services plus three affiliate companies: General Manufacturing LLC, NB Finishing and Steam Turbine Engineering Ltd (India)
• Responsible for all sales & marketing metrics, corporate strategy, brand and budget management including, but not limited to:
• Transformed company’s entire marketing presence – websites, all social media marketing, advertising, SEO/SEM, webinars
• Rebranded all 4 companies globally across multiple vertical markets including those beyond the power generation industry
• Established a strong brand awareness at strategically targeted tradeshows and industry events
• Created new/updated collateral (digital & print) including a new custom company iOS and Android mobile application
• Developed Voice of the Customer, Diversity, and Customer Satisfaction programs to aid in business development efforts
• Leveraged marketing automation with a robust content management strategy to conduct account-based marketing campaigns
• Initiated a new lead generation program for internal call center I co-created boosting web leads by over 20% in the first 30 days

• Established strategic marketing, product development and market research business with wide range of specialization
• Preferred subcontractor for MacKay & Company on truck, agriculture & construction equipment OEM projects
• Managed branding, advertising for local automotive dealers including Aston Martin and Porsche dealers
• Retained by building and landscaping stone company to rapidly expand business to maximize future sale of the business
• On-call consultant for the Gerson Lehrman Group and GuidePoint Consulting for the last 15 years

• Co-created and managed divisions first business intelligence department
• Created and managed the formal process for all case study and success story initiatives in support of all product and SaaS teams for ongoing direct and dealer channel efforts for US and four other global regions
• Managed online portal to organize and disseminate all research deliverables including mass internal email initiatives, RSS feeds and in-depth collaboration with IT (SaaS) to test new leading-edge technologies reporting progress via web analytics and making recommendations to stakeholder management to help drive product marketing initiatives
• Led cross functional teams in translating the “voice of the customer” into actionable strategies and tactics supporting the customer experience while acting as team lead for developing the US channel strategy with primary focus regarding all social media, media marketing and PR related efforts