Erik Cotto
The Bronx,NY
Summary
Dynamic retail leader with a focus on driving sales growth and enhancing customer satisfaction. Expertise in fostering team collaboration and operational excellence, resulting in increased rental conversions and merchandise sales. Committed to creating inclusive environments that support both customers and team members.
Overview
1
1
Certification
7
7
years of professional experience
Work History
General Manager
Cubesmart
Bronx, USA
Current - Current
- Increased rental conversion by 25% through tailored customer consultations and service excellence.
- Drove 15% growth in merchandise sales by optimizing product placement and upselling techniques.
- Cultivated high customer satisfaction, resulting in five new online reviews weekly, enhancing local reputation.
- Facilitated team meetings to address challenges, set goals, and foster staff collaboration.
- Reduced revenue loss by streamlining fee collection and minimizing inventory shrinkage.
- Oversaw day-to-day operations, ensuring safety, cleanliness, and compliance with corporate standards.
- Created impactful business plans focusing strategic decisions on long-term objectives.
- Analyzed financial statements and sales reports to assess productivity and track goal achievement.
Product Zone Specialist
Apple
The Bronx, New York
07.2024 - 01.2025
- Tailored sales and service experiences for customers across Apple's product ecosystem, enhancing customer satisfaction and loyalty.
- Ranked 1 in carrier-connected iPhone sales, contributing $300K+ in revenue.
- Maintained 100% NPS for 6 consecutive months and exceeded 90% on team member satisfaction metrics.
- Educated customers on AppleCare+, iCloud, Apple ID setup, trade-in, and financing options, driving informed purchasing decisions.
- Referred business clients to Apple's Business Team and mentored peers on onboarding and objection handling.
- Fostered an inclusive and welcoming environment for customers and teammates, promoting a positive and collaborative atmosphere.
Fulfillment Associate
Macy's
Bronx, USA
09.2022 - 01.2023
- Fulfilled digital orders, ensuring timely delivery and precise inventory management.
- Collaborated with team members to enhance shipping operations efficiency.
- Monitored product quality during packaging to uphold established standards.
- Trained new associates on fulfillment procedures and best practices effectively.
- Assisted customers in product selection by providing expert in-store support.
Retail Sales Associate
Gap
Scarsdale, USA
10.2019 - 04.2022
- Increased sales by promoting loyalty incentives and providing personalized service, driving customer satisfaction.
- Ranked top 3 in Gap Card sign-ups, averaging 3-5 per week, enhancing customer engagement.
- Upheld high merchandising standards while assisting with returns and checkout, improving overall store experience.
Overnight Style Captain
Target
Bronx, USA
03.2021 - 02.2022
- Led overnight team in merchandising, restocking, and zoning to enhance store presentation and organization.
- Streamlined shift planning and enhanced team accountability to boost overall shift efficiency.
- Trained new hires on safety and workflow, promoting cross-functional collaboration.
Asset Protection Associate
Stop & Shop
The Bronx, New York
01.2023 - 07.2024
- Reviewed surveillance footage to identify and address potential shoplifting incidents.
- Investigated incidents, collected evidence, and documented findings with corrective action recommendations.
- Monitored store premises to deter theft, enhancing safety compliance.
- Conducted regular merchandise audits to assess inventory loss.
Education
BBA - Business Administration & Entrepreneurship
SUNY Old Westbury
Old Westbury, NY05-2024
High School Diploma -
New Visions AMS
The Bronx, NY06-2020
Skills
- Sales Excellence
- Customer Service
- Apple Product Knowledge
- Team Leadership
- Strategic business planning
- Financial forecasting
- Operational budgeting
- Inventory management
- Performance metrics
- Training and development
- Conflict resolution
- Relationship building
- Operational Accuracy
- Diversity initiatives
Certification
- Conflict De-escalation Certification
Timeline
General Manager
Cubesmart
Current - Current
Product Zone Specialist
Apple
07.2024 - 01.2025
Asset Protection Associate
Stop & Shop
01.2023 - 07.2024
Fulfillment Associate
Macy's
09.2022 - 01.2023
Overnight Style Captain
Target
03.2021 - 02.2022
Retail Sales Associate
Gap
10.2019 - 04.2022
BBA - Business Administration & Entrepreneurship
SUNY Old Westbury
High School Diploma -
New Visions AMS