Erik Eischen
Bloomingdale,IL
Summary
Marketing leader with 10 years of experience in digital analytics, content production, and campaign execution across web, social, email, and events. Uses Google tools, CRM data, and Adobe Creative Cloud to build product launches, support sales outreach, and create marketing materials that connect technical products with target audiences.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Berg Engineering
Rolling Meadows, IL
06.2022 - Current
- Led marketing strategy for Berg Engineering’s technical services and products.
- Set up Google Merchant Center and Google Business Profiles to support month-over-month and year-over-year e-commerce revenue growth.
- Ran social media campaigns in Loomly and email campaigns in Constant Contact with CRM list segmentation to launch new products to target markets.
- Managed YouTube Studio optimization to grow channel views, watch time, subscriber count, and viewer engagement.
- Tracked Google Ads, Google Analytics 4, Google Search Console, Google Business Manager, and Google Maps to improve online visibility and lead conversion.
- Created content Adobe Creative Cloud tools, including Premiere Pro, InDesign, Illustrator, Photoshop, Lightroom, Acrobat, & Media Encoder, for videos, brochures, infographics, charts, emails, and product info.
- Planned, packed, traveled, and presented at industry tradeshows and conferences nationwide to demonstrate and sell high-end technology solutions face-to-face.
Marketing Manager
ALG Worldwide Logistics
Wood Dale, IL
09.2019 - 05.2022
- Developed and managed digital marketing campaigns.
- Managed brand messaging across brochures, website content, and proposal materials.
- Managed 24/7 client engagement channels and implemented automated response workflows on Facebook Messenger, achieving 100% response rate and enhancing client satisfaction.
- Oversaw content creation for case studies, social media, and email outreach.
- Coordinated trade show promotions and client event materials.
- Performed market analysis to better understand target audiences.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
Marketing Coordinator / Social Media Manager
SEKO Logistics
Itasca, IL
09.2017 - 09.2019
- Managed social channels (LinkedIn, Facebook, Twitter, Instagram, YouTube) and assigned 60 Sales Navigator seats for sales outreach; led national brand campaigns recognized with top industry awards.
- Lead Generation: Increased qualified weekly marketing leads from 1–5 up to 12–30 sales leads by optimizing local SEO, URL links, and Google My Business profiles across 120+ global locations in 40+ countries.
- Conducted market research and competitive ghost-shopping reports, enabling top account executives to acquire major enterprise accounts.
- Managed department invoices and marketing budgets of $10,000 to $250,000, tracking KPIs, CRM data, and ROI reports in Salesforce to ensure effective budget allocation.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Planned and coordinated events including conferences, trade shows, and seminars, such as conferences, trade shows, seminars, and webinars.
Account Manager / Sales Executive
Impact Networking
Lake Forest, IL
06.2016 - 06.2017
- Generated over $1,250,000 in recurring revenue across 3- to 5-year hardware, software, and managed service leases.
- Generated $357,892 in gross profit through cold calls, B2B presentations, and strategic meetings with C-level executives.
- Exceeded meeting quotas by averaging 16–18 initial in-person sales appointments monthly.
Brand Ambassador
Fuse Marketing Agency (Mountain Dew/Pepsi Co.)
DeKalb, IL
08.2015 - 05.2016
- Executed experiential marketing events, taste tests, and social media promotions, gathering key consumer insights and target market research using Brandscopic software for PepsiCo leadership.
- Promoted brand messaging through face-to-face conversations with target audiences.
- Distributed promotional samples and materials at various outreach locations to engage consumers.
Marketing & Sales Intern
SEKO Logistics
Itasca, IL
06.2015 - 08.2015
- Updated corporate website, intranet, and extranet content via CMS to enhance accessibility of company news, articles, and resource guides.
Education
Bachelor of Science - Marketing
Northern Illinois University
DeKalb, IL05-2016
Skills
- Digital marketing
- Campaign development
- Content strategy
- Brand management
- B2B marketing
- E-commerce marketing
- Marketing analytics
- Web analytics
- SEO optimization
- Google Ads
- Social media platforms
- Adobe Creative Cloud
- KPI tracking
- Budget management
- Web branding
- Trade show marketing
Timeline
Marketing Manager
Berg Engineering
06.2022 - Current
Marketing Manager
ALG Worldwide Logistics
09.2019 - 05.2022
Marketing Coordinator / Social Media Manager
SEKO Logistics
09.2017 - 09.2019
Account Manager / Sales Executive
Impact Networking
06.2016 - 06.2017
Brand Ambassador
Fuse Marketing Agency (Mountain Dew/Pepsi Co.)
08.2015 - 05.2016
Marketing & Sales Intern
SEKO Logistics
06.2015 - 08.2015
Bachelor of Science - Marketing
Northern Illinois University