Erik Pfohl
Pleasant Valley,United States
Summary
Industrious Marketing Specialist offering 3 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
7
7
years of professional experience
Work History
Marketing Manager/Digital Content Creator
Innovative Products Of America
10.2020 - Current
- Applied current editing and photography tools to tell great stories.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
- Developed original content using social listening and independent sources.
Digital Marketing Assistant
Fishbowl
04.2018 - 09.2020
- Applied current editing and photography tools to tell great stories.
- Implemented strategies and tactics to grow followers on social media channels.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Developed original content using social listening and independent sources.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Video Editor/Video Producer
Self Employed
01.2017 - Current
- Organized and worked with raw footage from multiple cameras and sources.
- 5 years of experience with multiple editing software programs for both photography and videography
- Expert in Adobe products such as Photoshop, Premiere Pro, After Effects, and Illustrator
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
Education
Bachelor of Arts - Criminal Justice
John Jay College of Criminal Justice of The City University of New York
New York, NY05.2017
High School Diploma -
Warwick Valley High School
Warwick, NY06.2011
Skills
- Email Campaigns
- Targeted Marketing Campaigns
- Google Ads
- Administering Social Media Accounts
- Keyword Research
- Video Editing
- Digital Graphics
- Media Production
- Staging Shots
- Audience Engagement
Timeline
Marketing Manager/Digital Content Creator
Innovative Products Of America
10.2020 - Current
Digital Marketing Assistant
Fishbowl
04.2018 - 09.2020
Video Editor/Video Producer
Self Employed
01.2017 - Current
Bachelor of Arts - Criminal Justice
John Jay College of Criminal Justice of The City University of New York
High School Diploma -
Warwick Valley High School
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