Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
References
Timeline
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Erik Poldroo

New York

Summary

Purpose-driven go-to-market leader committed to using business as a force for good. Passionate about taking bold ideas from 0 to 1 and creating frictionless experiences that improve people's lives. A lifelong learner and builder, driven to push boundaries, lead transformative strategies, and forge partnerships that deliver lasting impact. Guided by a people-first mindset, always striving to grow, achieve greatness, and create things that truly matter.

Overview

6
6
years of professional experience

Work History

Start Up Advisor

Hubble
Campbell
03.2025 - Current
  • Provided GTM strategy and sales coaching to early-stage founders, specializing in mission-driven SaaS, B2B, and SportsTech startups.
  • Guide founders on developing scalable customer success systems, operational workflows, and retention models to drive growth and scalability.
  • Drew on lived experience as a former NCAA athlete and mental health experience to connect with founders on an empathetic level.

Founder

The Zone, Inc.
New York City
09.2021 - Current
  • Founder of AI B2B mental health software optimized for addressing needs of student-athletes and athletic programs.
  • Established and secured partnerships with over 220 teams.
  • Managed all aspects of customer success operations, including onboarding, training, monthly reporting, and contract renewal, while prioritizing customer needs.
  • Performed financial analyses to uncover cost-saving opportunities and ensure alignment with business growth.
  • Executed presentations for investors, securing 7-figure funding from early-stage venture firms and angel investors.
  • Managed daily operations to sustain coherence with overall business growth and strategy.
  • Led the development of messaging, branding, feature prioritization, segmentation, go-to-market strategy, pricing structures, and promotional activities.
  • Led cross-functional teams to drive process improvements across product, sales, and marketing.
  • Elevated customer satisfaction through effective resolution of problems using informed and compassionate assistance.

Director of Demand Partnerships

Equativ, Inc
New York City
05.2019 - 06.2023
  • Managed complete sales cycle for global ad-tech company, focusing on digital media campaigns across video and CTV/OTT.
  • Continuously outperformed 7-figure sales objectives each year
  • Worked alongside customer success teams to secure client satisfaction, improve campaign efficiency, and maximize ROAS.
  • Cultivated strong relationships with sports clients including Nike, Adidas, NY Knicks, and NFL.
  • Established long-lasting relationships with clients to facilitate successful execution, promote revenue growth, and maintain partner retention
  • Regularly strategized with senior management on key industry trends and new market opportunities.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.

Education

Bachelor of Science - Business Administration

Concordia College - New York
Bronxville, NY
05.2015

Skills

  • Go-to-market strategy
  • Enterprise sales
  • Customer success
  • Problem solving
  • Strategic partnerships
  • AI workflow optimization
  • People first leadership
  • Data-driven growth
  • Operational efficiency
  • CRM automation
  • Innovative thinking
  • Calm under pressure
  • Time management
  • Positively influencing others
  • Friendly, positive attitude

Affiliations

  • Surfing and hiking
  • Pickup sports games
  • Proud dachshund dad
  • Dance floor enthusiast (In the middle of course!)
  • Wildlife conservation supporter
  • Lifelong sports fan
  • Voracious reader

Accomplishments

  • Selected for Bank of America Breakthrough Lab Accelerator
  • Selected for Andreessen Horowitz (a16z) Talent x Opportunity Accelerator
  • Winner, Columbia University Healthcare Innovation Challenge
  • Public Speaker at Seton Hill University, UNC Asheville, and Yale School of Management

References

References available upon request.

Timeline

Start Up Advisor

Hubble
03.2025 - Current

Founder

The Zone, Inc.
09.2021 - Current

Director of Demand Partnerships

Equativ, Inc
05.2019 - 06.2023

Bachelor of Science - Business Administration

Concordia College - New York

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