Summary
Overview
Work History
Education
Skills
Timeline
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Erika Gutierrez Sheridan

Washington,DC

Summary

Influential and dedicated business leader, who excels in developing impactful programs, creative initiatives, strategic solutions, and efficient operational models. Accomplished Marketing, Public Relations, and Operations professional who is forward thinking, moves fast, and goal oriented. Proven track record of building and leading enthusiastic, motivated teams that achieve exceptional results.

Overview

16
16
years of professional experience

Work History

Senior Director of Marketing & Operations

Compass
Washington, DC
09.2022 - Current
  • Developed an integrated strategy to align departmental and company goals, establish a unified vision, and set clear objectives. This led to streamlined operations within the marketing and customer success departments.
  • Led a team of 40+ highly motivated employees, resulting in exceptional Net Promoter Scores that surpassed company-wide benchmarks.
  • Spearheaded the development of long-term business growth strategies including customer retention methods, employee enablement programs, platform adoption initiatives, as well as external communication and marketing efforts.
  • Managed overall financial health of regional business, including P&L oversight, budgeting, forecasting, financial analysis, and resource allocation.
  • Implemented strategies to optimize overall performance and productivity

Senior Director of Marketing

Compass
Washington, DC
01.2019 - 09.2022
  • Developed vision, priorities, and strategic programming for the marketing department's activities
  • Launched successful marketing and communications campaigns, resulting in increased brand messaging and awareness.
  • Fulfilled service needs in customer support model by designing and launching profitable programs with 25% margins.
  • Led a team of top-performing professionals to achieve and exceed company KPIs, resulting in the highest customer satisfaction scores across the entire organization.

Corporate Communications, Lead

Compass
Washington, DC
01.2018 - 01.2019
  • Led public relations relations efforts for Founder & CEO, Robert Reffkin.
  • Managed all aspects of public relations activities for Compass including messaging, media outreach, corporate announcements, and crisis communication plans.
  • Devised successful strategies to enhance company initiatives through targeted communications.
  • Developed scalable and efficient model for expanding Public Relations initiatives to cater to over 10,000 customers.

Founder & President

epgPR, PR & Marketing Agency
Washington, DC
01.2008 - 12.2017
  • Oversaw all aspects of operations including business development, marketing, sales, hiring, customer service and finance.
  • Provided proactive support to clients in various industries, such as health and wellness, real estate, non-profit organizations, and more, by formulating successful public relations and marketing strategies.
  • Built and managed valuable relationships with media outlets and industry partners.
  • Developed and implemented strategic business plans to increase company profitability.

Education

Master of Arts - Public Relations & Corporate Communications

Georgetown University

Bachelor of Arts - Corporate Communications

Western Michigan University

Skills

  • Brand Development
  • Data-driven decision-making
  • Creative Direction
  • Communications
  • Media Relations
  • Operations Management
  • Business Planning
  • Team Leadership
  • Problem Solving
  • Strategic Planning & Execution

Timeline

Senior Director of Marketing & Operations

Compass
09.2022 - Current

Senior Director of Marketing

Compass
01.2019 - 09.2022

Corporate Communications, Lead

Compass
01.2018 - 01.2019

Founder & President

epgPR, PR & Marketing Agency
01.2008 - 12.2017

Master of Arts - Public Relations & Corporate Communications

Georgetown University

Bachelor of Arts - Corporate Communications

Western Michigan University

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Erika Gutierrez Sheridan