Dynamic leader in digital marketplace and ecommerce operations, recognized for driving significant revenue growth and enhancing operational efficiencies. As Head of Digital Marketplace Business Operations at Kroger, spearheaded enterprise-wide initiatives that optimized marketplace functions while elevating seller and customer experiences. With over 17 years of experience as a senior Ecommerce executive, adept in strategies for customer acquisition, brand voice enhancement, and channel optimization. Committed to delivering sustainable solutions that foster value-driven relationships among partners and customers.
Hi, I’m
Erika Lepczyk
Charlotte,NC
Summary
Overview
17
years of professional experience
Work History
KrogerCharlotte, NC
Head of Digital Marketplace Business Operations
11.2023 - Current
Job overview
- Lead all new Marketplace initiatives from conception to scale across the enterprise, delivering curated assortments and exceptional customer and seller experiences
- Delivered a comprehensive roadmap and tech enhancements to achieve Kroger's $1.1B Long-Range Plan (LRP) goal by 2029, focusing on scalability, partner success, and operational efficiencies
- Develop new business models and lead the team in vendor acquisition, onboarding, and success, supporting first-year navigation of advertising, content, data, and online tools
- Drive partner success by developing service offerings based on seller feedback, improving satisfaction metrics by 15% and increasing seller retention by 20%
- Collaborate with 84.51, marketing, and external partnerships to support growth strategies, contributing to a multimillion-dollar revenue pipeline
- Implement Salsify to streamline item setup and improve content syndication, enhancing curated assortments and reducing setup times by 30%
- Signed on and integrated Intelligence Node, enhancing competitive pricing analytics and product visibility, resulting in a 10% lift in category performance
- Partner with leading channel providers, including Ascenda, Mirakl, Shopify, Pattern, and Rythym (formerly ChannelAdvisor), to enhance seller capabilities and scale platform functionality
- Specifically, collaborated with Shopify to streamline onboarding for SMBs, leveraging their ecosystem to enable seamless integration with Kroger’s Marketplace and boost vendor accessibility
- Present actionable insights and strategies to executive stakeholders, driving alignment on technical roadmaps and long-term goals
MielePrinceton, NJ
Head of Ecommerce
03.2021 - 10.2023
Job overview
- Ownership of US P&L for Ecommerce Miele USA, developing and communicating the strategic growth plan for both short-term and long-term 5- to 10-year scopes
- Focused on bottom-line optimizations to scale business sustainably; reorganized support and operational excellence for Ecommerce channels
- Managed the Direct-to-Consumer mieleusa.com, Pure Players (Amazon, Wayfair, ZOLA, HOUZZ, QVC/HSN, etc.), and Bricks and Clicks eTail Customers (Williams Sonoma, Bed Bath & Beyond, Best Buy, etc.)
- Increased brand voice and awareness by implementing a strategic relationship with agency partner CommerceIQ to manage Amazon AMS and DSP campaigns, focusing on SOV, NTB metrics, ROAS, and ACOS
- Optimized the digital shelf by implementing tools and software like Salsify to support syndication and omnichannel voice
- Created acquisition and retention strategies for DTC through email, paid, and organic ad strategies, driving a 20% increase in repeat purchase rates
- Developed Power BI dashboards to showcase Ecomm successes and KPIs, delivering actionable insights to senior leadership
- Built a center of excellence for Ecommerce knowledge, mentoring team members to ensure alignment with company values and retention of talent
Britax Child SafetyFort Mill, SC
Senior Global Director of Ecommerce
03.2019 - 03.2021
Job overview
- Ownership of the Global Ecommerce P&L for Britax and BOB Gear portfolio; accounted for 60% of Global Sales, improving revenue by 30% and Contribution Margins EBITDA in the first year
- Spearheaded the Ecommerce/Omnichannel and Digital First strategy implementation for the organization
- Implemented CMS/PIM systems with Salsify for syndication of content on all Ecommerce channels
- Globally responsible for 1P management of Vendor Catalog on Amazon for Global Vendor relationships in the US, Canada, LATAM, and EMEA
- Optimized ad spend and improved ROI and ACOS through effective Ecommerce marketing strategies and merchandising efforts
- Increased global basket analysis and merchandising opportunities, improving AOV by 15% with upsell and cross-sell opportunities
- Led the cross-functional teams of supply chain, demand planning, merchandising, marketing, and product teams for seamless channel integration
Post Consumer BrandsCharlotte, NC
Ecommerce Team Lead, Emerging Channels
01.2017 - 01.2019
Job overview
- Led the Ecommerce Division for Post Consumer Brands and Three Sisters (Weetabix UK)
- Scaled Amazon US 2x in the first year
- Developed customer acquisition and retention strategies that achieved a 25% improvement in repeat purchase rates
- Established and managed the Ecommerce Digital Marketing strategy through segmentation, targeting, and driving customer loyalty
- Led go-to-market strategies for new item launches, driving $3M in new product launch revenue
- Established 3PL partnerships, increasing sales and profitability while winning key third-party listings
Wilton Brands LLCHoffman Estates, IL
Ecommerce Channel Manager
01.2014 - 01.2016
Job overview
- Led the Ecommerce strategy with retail customers for the Wilton Brands portfolio, including Walmart, Bed Bath & Beyond, and Michael’s
- Forecasted sales and inventory levels for eTail customers and collaborated closely with sales and inventory teams
- Reviewed web analytics data and optimized on-site merchandising efforts, improving conversion rates and ROI
Sears Holdings CorporationHoffman Estates, IL
Ecommerce Marketplace Business Development Manager
01.2012 - 01.2014
Job overview
- Managed and grew the largest online vertical in Sears Marketplace, driving category growth by 86%
- Contracted and managed relationships with national sellers, increasing assortment coverage by 20%
- Developed cross-selling and bundling strategies, improving conversion rates by 12% and boosting AOV
Sears Holdings CorporationHoffman Estates, IL
Ecommerce Merchandising Manager
01.2010 - 01.2012
Job overview
- Successfully managed multiple categories including Health & Beauty, Fitness & Sports, Toys & Games, and Baby Hardlines in a startup division of Sears.com and Kmart.com
- Consistently met or exceeded monthly and annual goals by increasing traffic through improved content and SEO
- Increased revenue by 86% through product improvements and tactical promotional planning
Education
Michigan State UniversityEast Lansing, MI
Bachelor of Science (BS) from Retailing
01-2008
University Overview
- Dean’s List
- VP of Chapter Operations, Alpha Phi Sorority
Skills
- Marketplace Strategy Development
- Revenue Growth & Pipeline Optimization
- Salesforce CRM & Data-Driven Insights
- Seller Advocacy & Partner Retention
- Curated Assortments & Brand Development
- Strategic Roadmap Development
- Cross-Functional Collaboration
- Content Syndication & Digital Marketing
- Long-Range Planning (LRP) for Customer Experience
- Operational Efficiency Enhancements
Timeline
Head of Digital Marketplace Business Operations
Kroger
11.2023 - Current
Head of Ecommerce
Miele
03.2021 - 10.2023
Senior Global Director of Ecommerce
Britax Child Safety
03.2019 - 03.2021
Ecommerce Team Lead, Emerging Channels
Post Consumer Brands
01.2017 - 01.2019
Ecommerce Channel Manager
Wilton Brands LLC
01.2014 - 01.2016
Ecommerce Marketplace Business Development Manager
Sears Holdings Corporation
01.2012 - 01.2014
Ecommerce Merchandising Manager
Sears Holdings Corporation
01.2010 - 01.2012
Michigan State University
Bachelor of Science (BS) from Retailing