Erika McDonald
Clarkston
Summary
Dynamic Communications Specialist with expertise in social media management, website design and editing, brand messaging, and media relations. Proven ability to create engaging content and manage communications to enhance audience engagement.
Overview
6
6
years of professional experience
Work History
Communications Specialist
Our Lady of the Lakes Parish School
Waterford, MI
07.2022 - Current
- Responsible for creating and submitting weekly Sunday Bulletin in a timely manner, capturing high priority communication needs that are distributed to over 800 parishioners each week.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Edit and update Parish & School websites to ensure up to date information as well as user-friendly, captivating websites.
- Created, printed, and distributed quarterly newsletters for our family of parish events, reaching thousands of parishioners in the Northwest Oakland area.
- Edited reels, videos, and audio with Adobe Premiere Pro.
- Took photographs and videos during special events for promotional materials and social media pages.
Communications Specialist
RHM Gynecology
Peachtree Corners, GA
07.2020 - 12.2024
- Managed multiple social media platforms, created and followed schedules in a timely manner.
- Edited website, ensuring up to date information and user-friendly, captivating designs.
- Edited reels and videos for social media platforms with Adobe Premiere Pro.
- Created social media graphics on Canva.
Education
Bachelor of Arts - Public Relations
Wayne State University
Detroit, MI01-2020
Skills
- Social media management
- Website editing
- Media relations
- Advertising and marketing
- Email marketing
- Press release writing
- Graphics development
- Organizational skills
- Problem-solving
- Multitasking Abilities
- Brand messaging
Timeline
Communications Specialist
Our Lady of the Lakes Parish School
07.2022 - Current
Communications Specialist
RHM Gynecology
07.2020 - 12.2024
Bachelor of Arts - Public Relations
Wayne State University